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There are so many startups today who want to position themselves as the equivalent of companies like Uber or AirBnB in completely different sectors. Cross-industry innovation is on the rise as never before, thanks to the global growth of entrepreneurship, deeper understanding of innovation processes, and the ready availability of online resources for innovators. What […]
16 Sep 2015
I always thought e-commerce would remain niche, and that offline retail would remain the norm, the significantly dominant channel. Needless to say, I don’t think so anymore. Offline retail has several advantages: customer habits better space for displaying a great mix of products placement in areas of customer flow (like shopping malls) etc. They also […]
25 Jun 2015
Not many know the Indian sportswear industry better than Lalit Kishore. Having established international sports lifestyle brands like Nike and Lotto in the country, he has 25 years of experience in the industry. Lalit, who started out as a licensee of Nike in India, went on to become the group’s CFO and vice-president. He was […]
04 Jun 2015
In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share by relying largely on clever mass media advertising are no longer as effective. In the digital, social, and mobile age, functional integration via interactive inter-connected ecosystems have helped digital pioneers like Amazon, Apple and Google as well as […]
27 Apr 2015
In 1863, French chemist Angelo Mariani produced Vin Mariani, a tonic wine. This patented medicine was the product of Mariani’s obsession with coca, now largely known for fuelling the better part of Keith Richard’s career, and ending ten times as many. Vin Mariani was one of the earliest brands to use famous personalities to endorse […]
10 Aug 2014
Saavn started with movies because they identified the gap in the marketplace, but as they worked in the space and understood consumer needs, they realized music was an area where there were more problems that could be solved. “There is a lot of scope to improve the quality of music that people listen to. Most music consumed on mobile phones is pirated and the user experience is bad. There was a good scope to improve user experience and use technology to solve pain points,” says Vin.
11 Apr 2013