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There was a time when we would fall in love with a pair of trendy boots or a pretty dress in the window of a shop and then buy them. In the age of online shopping, product discovery portals have become the new ‘store windows’. Neena Sukumar, a 25-year-old Bengaluru-based techie, is an avid follower […]
02 Nov 2015
Facebook is giving more power to marketing teams globally. In a series of updates & new tools for its ads platform, the Facebook Ad-Xchange, it has introduced a powerful feature called Audience Insights. The idea is to give marketers trends about their current or potential customers across Facebook, allowing them to tailor their marketing messages based on what the […]
14 Jun 2014