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Love is in the air. Not because Valentine’s Day just passed, but because brands are taking a step further to understand the psyche and emotions of customers, and trying to figure out how to make the customer “fall in love” with the brand. One does not have to be a Harvard or IIM graduate to […]
19 Feb 2015
The Budget is an indication of the path the government visualises for an industry. We know that the government is focusing on promoting e-commerce, innovation and entrepreneurship. Finance Minister Arun Jaitley had invited CEOs of Indian software and hardware companies for a meeting along with various e-commerce companies and prominent startups for pre Budget consultations in January. […]
11 Feb 2015
How many times have you dropped out from the payments process because you kept on waiting for the OTP or you couldn’t locate the card/bank account number? Globally, 21% of online shoppers (Statista research) abandoned their basket due to the process taking too long. To counter this problem, three months ago Paypal unveiled single click payment […]
10 Nov 2014
While we have plenty of online coupon aggregators offering coupons across various online stores, there are very few which let you save money and time. I am a frequent online shopper and always look for coupons, but I tend to see similar coupons on majority of the platforms sans any focus on exclusivity. To make […]
22 Jul 2014
In its detailed report on Indian e-commerce sector released last month, Accel Partners predicted a strong growth in the fashion category. Fashion e-commerce GMV doubled since 2012, the report noted, adding that 35% of online GMV in 2016 will be influenced by women. Baggout, Delhi-based startup which helps online shoppers spot a good deal across […]
14 May 2014
Mumbai based Wishberg, a Wishlist for life where people can share and discover wishes online has launched ShopMobs today. Founded by Kulin Shah and Pravin Jadhav, the startup has gained traction within India and more than 2,30,000 wishes have been shared (read our earlier coverage).
07 Mar 2013