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Cowism is a startup that aims to empower farmers to become self-reliant and financially independent by using traditional, farm-based agricultural solutions.
07 Apr 2016
They say that a momentous occurs when there’s a confluence of the right time, right place and right reasons. For Jitender Sangwan, the time came when he wasn’t able to get the type of job he wanted despite having a successful corporate career with ICICI Lombard and Aviva, among others. That’s when he thought of […]
02 Nov 2015
With the global population expected to rise to 9 billion by 2050, the world will have to figure out a way to grow 60% more food with less land, water, fertilizers and pesticides. If that doesn’t sound daunting enough, sample this: We will have to somehow grow more food in the next 35 years, than […]
28 Jul 2015
Six years ago, in the mountains of Uttarakhand, Vishal Bhandari started working with a small group of organic farmers. The primary outcome of this was a brand of organic beauty products. In the larger space of premium Ayurvedic cosmetics, Soul Tree is pitched against brands like Kama and Forest Essentials. Soul Tree Organics biggest differentiator […]
06 Nov 2014
Shweta Foulger and Rashi Goel have a lot in common. They are not just close friends from Pune with successful professional stints behind them, but they have travelled extensively, and are passionate about the same thing – healthy living. It seems natural that the two came together to live their passion by starting Greenokplease.com. Green […]
19 May 2014
As a kid I was always told, “Sabji/daal kha lo pehle, phir chicken khaana,” which would roughly translate to “eat your greens before you eat your chicken.” I believe it’s a deal every parent makes with their child — an arrangement to keep both the interested parties happy. To this day I still follow that […]
08 May 2014
Indian economists and corporates realized the potential of tapping rural India sometime back. According to some reports, rural India currently accounts for 50% of Indian GDP and rural consumption per person has increased by 19% yearly between 2009 and 2012; two percentage points higher than the urban populace. This opportunity therefore makes the space also […]
12 Oct 2013