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Peter Drucker once famously said: “Business has only two functions- marketing and innovation. Everything else is a cost.” If the business of a business is to serve the customers, innovation is about creating the value and marketing is about delivering it. There are more than a few companies that have failed to innovate and market. […]
24 Sep 2015
A one-day workshop on creative problem solving along with a certification programme will be held on Friday June 13 in Bangalore. It will cover tools of idea generation and short-listing, creating a culture of innovation in teams, building an ‘Idea Factory,’ and sharpening personal creativity. Innovation and creativity are increasingly understood as the imperatives of […]
10 Jun 2014