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For many marketers in the country, it would be very difficult to put their finger on that one problem that has hindered the establishment of a dominant baby care brand that stretches across the board. Johnson & Johnson has captured the personal care space for babies, but beyond that baby care preferences is still a […]
18 Aug 2014
Like most entrepreneurs who were motivated to find solution to a personal problem they encountered, Tabrez Khan started Precared when he was looking for a place to sell equipments that belonged to his child. Much to his disappointment, nothing of the sort existed in India. The only option therefore was to either give it off in […]
14 Apr 2014