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The Mobile Marketing Association’s sixth Asia-Pacific Forum wrapped up in Singapore this week, with a focus on the latest mobile shopping trends across Asia and the rise of startups as key fronts for mobile marketing. (See also YourStory’s coverage of the MMA summits from 2014 and 2013, and mobile insights from the Communicasia conference.) “Content, […]
21 Nov 2015
The Asia-Pacific region, with China taking the leading role, will become the world’s biggest e-commerce market in 2014 in terms of overall expenditure, surpassing North America, according to industry sources cited at the recent Mobile Marketing Association Summit held in Singapore. B2C e-commerce expenditure is estimated to cross US$1 trillion by 2017. Much of this […]
27 May 2014
The fifth annual Mobile Marketing Association’s Asia-Pacific summit held recently in Singapore, showcased a range of mobile startups and ways in which larger media agencies are acquiring or engaging with them. The MMA also publishes an annual Yearbook with best practices in mobile marketing across the region and holds annual awards called the Smarties on a […]
25 May 2014