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It is never enough to advertise widely if one cannot advertise effectively. For every startup, where the key to survival is gaining traction and growth, marketing plays a crucial role. Initial traction for consumer startups gets driven by digital marketing, as it’s performance driven and measurable. Having gained the initial base and equipped with a […]
03 Sep 2015
Time flies. Just like it happens every time we look at the calendar, a few months have raced by. We’re already into the second half of 2014 and it’s time we showcase some of the popular stories. We have been covering the startup ecosystem from 2008 and every year has seen a tremendous growth in […]
02 Jul 2014