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The Return on Investment (ROI) for Internet and email marketing formula can be written down as: ROI = (Gain from Investment – Cost of Investment)/Cost of Investment. The ROI for email marketing continues to slide. However, it still dominates alternate internet marketing investments. In 2006, email marketing enjoyed a median ROI of $52.23 for each dollar spent. This year, […]
18 Jun 2014
The field of marketing is exciting and equally challenging. In my earlier stint, I have written a large number of articles on the different aspect of marketing and brand building. If there was one person, I would rely on for a point of view on many things, it was Harish Bijoor, founder of Harish Bijoor Consults. After spending sometime with Hindustan Lever and Tata Coffee, Harish ventured very early on into the space of entrepreneurship and today is a well-known speaker, author, blogger and columnist on various things related to brands. YourStory recently caught up with him in Bangalore to ask about his view on branding, marketing for startups and things related. Excerpts.
08 Jul 2013