ROI articles

  • “ROI on branding is a delayed thing and an entrepreneur should remember that,” brand consultant, Harish Bijoor

    The field of marketing is exciting and equally challenging. In my earlier stint, I have written a large number of articles on the different aspect of marketing and brand building. If there was one person, I would rely on for a point of view on many things, it was Harish Bijoor, founder of Harish Bijoor Consults. After spending sometime with Hindustan Lever and Tata Coffee, Harish ventured very early on into the space of entrepreneurship and today is a well-known speaker, author, blogger and columnist on various things related to brands. YourStory recently caught up with him in Bangalore to ask about his view on branding, marketing for startups and things related. Excerpts.

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