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Brands have upped their marketing efforts from buying various timed-ad-slots on TV to more real-time and contextual activities in the digital world. Customers have started to appreciate this. Some brands have set this trend and many have followed suit. I’m sure, you remember the Super Bowl power outage that happened in February 2013 and how […]
29 Feb 2016
If SXSW could be summed up in one word it would be: “overwhelming.” Every year we get blasted with more information than we know what to do with. A lot of it provides inspiration for the year to come, while the rest of it is just overkill. As marketers what we care about is cutting […]
17 Mar 2014