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After venturing into the PG accommodation sector early this year, Housing.com’s data science lab has launched real-time demand-supply monitoring tool which aims to help Indian real estate optimize its resources. The real-time demand-supply monitoring tool (RDSMT) is an elegant, map-based colour coded visual representation of the result of demand and supply interaction in the property […]
08 Apr 2014
We are moving into an increasingly data-driven world. But most of us are still stumped when we come across surveys, data and research. ‘Big Data’ is a commonly thrown around buzzword. Few understand data. Fewer know how to analyze it and make sense out of it. Someone has rightly noted, “Big data is like teenage […]
27 Feb 2014
Any e-commerce marketer will vouch for the fact that giving a unique, highly personalized experience to any shopper who comes to their platform is a key driving force behind their efforts. BloomReach seems to know this rather well. It has launched BloomReach Search, Navigation and Personalization (SNAP), an application that personalizes site discovery for all consumers on […]
27 Feb 2014