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There was a time when the most fun way for kids to learn was by watching cartoons on TV. Cartoons like ‘Dragon Tales’, ‘The Magic School Bus’, ‘Sesame Street’, ‘Dora the Explorer’ and ‘Go, Diego, Go’ have had millions of kids all around the world sit in front of their TVs early in the morning […]
16 May 2014
Earlier last month, eCommerce major eBay India released ‘Battle Of The Gadgets’ report for Q2 (April-May-June) 2013. The report highlighted top gadget adoption trends across the country under top brands & models and ranks cities on the basis of their consumption. The quarterly report highlights research findings on the gadgets habits of Indians, based on […]
08 Sep 2013
In case of startups it is certainly much more difficult a challenge to say the least for obvious reasons, more so when decision making is to be done between weather to allocate funds to next big feature you want to release or build your brand in the market. The investment needed in traditional marketing instruments (TV, radio, newspapers, hoarding etc) can be overwhelming for small companies like ours. Unless funded, normally startup have to shy away from such big investments on marketing. This creates a chicken and egg situation, how to get more customers without branding, and how to get funds for branding unless you have enough customers.
01 May 2013