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“The value and budget stay market (INR 2500 or below) in India is an estimated 300,000 room per night/day market. Yet the online penetration for these room bookings is only 2%. For other travel verticals such as airline bookings there is a ~80% penetration, train bookings ~40% penetration and Volvo bus bookings ~70% penetration. This […]
16 Jul 2014