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As MD of Kalaari Capital, a venture fund which has investments like Myntra, Zivame, Snapdeal and Urban Ladder it its portfolio, Vani Kola reveals a not so rosy picture about the state of funding of e-commerce companies in India today. As the market for e-commerce grows, many Venture Capital firms are wary about committing to work with newcomers in this space. As the industry matures and with lessons from the past, Vani believes e-commerce in India needs to be redefined. Along with strong fundamental competencies, such as supply chain and logistics, Vani and Kalaari Capital are now on the lookout for newer kinds of commerce companies leveraging the internet, with a keen eye for providing customer delight.
We spoke to Vani on the current state of e-commerce in India and its future.