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If you owned a television in the 90s, you would have grown up watching the Bajaj and Amul ad campaigns over and over again. The montage of typical Indians riding the scooter against the background score of ‘Hamara Bajaj’ will instantly evoke childhood memories Similarly, Amul’s Utterly Butterly ad campaign, too, reminds one of all […]
04 Mar 2016
Vdopia is one of the biggest players in mobile and online video advertising. Headquartered in USA, Vdopia was founded by three Indians who went abroad for studies (see their story) and the company has now grown to have a potential reach of 200 million+ unique mobile users globally. The company has now announced the launch […]
12 Nov 2014
Facebook today announced that they have agreed to acquire LiveRail, an advertising technology company that helps companies like Major League Baseball, ABC Family, A&E Networks, Gannett, and Dailymotion serve better ads in the videos that appear on their websites and apps. LiveRail was founded in 2007 and offers a comprehensive platform for online video publishers that […]
03 Jul 2014