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Among the things that a startup CEO hears everyday, apart from the never-ending – “But why didn’t you join IT?” and “But then, why did you waste so much money on MBA?,” branding and DNA definitely take up the top spots. But then what is this DNA thing that sounds like Chemistry, but is still […]
25 Oct 2015
Look for Proof Points and Imperatives What does a winning brand vision look like? As I noted in a recent post, the brand vision should reflect and support the business strategy, differentiate from competitors, resonate with customers, energize and inspire employees and partners, adapt to different markets and precipitate a gush of ideas for marketing programs. […]
20 Apr 2014