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At an impromptu fun-filled riddle competition among friends, family and single malts sometime ago, I was asked “What have you read recently that is supposedly hot yet cold, very explicit yet leaves something to the imagination?” The correct answer was Fifty Shades of Grey by E L James, but I got it completely wrong. I […]
31 Mar 2016
Online retail constitutes just one percent of India’s total retail. Yet, out of the country’s nine startup Unicorns, three are major online commerce players: Flipkart (valued at $15.5 billion), Snapdeal ($6.5 billion), and ShopClues ($1.1 billion). Estimated to touch $38 billion in 2016, Indian e-commerce industry has grown impressively. However, hurdles for its potential growth […]
25 Feb 2016
Flipkart recently launched Flipkart First, a seemingly innocuous subscription service for its customers. The subscription policies are simple enough – you pay INR 500/- per annum and in return, receive free shipping of orders, ensure in-a-day guaranteed delivery, get 50% off on same day delivery (INR 70/-) and get priority customer care. The fine print […]
25 Jun 2014