yahoo! articles

  • Inexpensive Ways To Build A Startup Brand

    In case of startups it is certainly much more difficult a challenge to say the least for obvious reasons, more so when decision making is to be done between weather to allocate funds to next big feature you want to release or build your brand in the market. The investment needed in traditional marketing instruments (TV, radio, newspapers, hoarding etc) can be overwhelming for small companies like ours. Unless funded, normally startup have to shy away from such big investments on marketing. This creates a chicken and egg situation, how to get more customers without branding, and how to get funds for branding unless you have enough customers.

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  • No more work-from-home: Is Yahoo!’s policy wrong?

    More people than ever are working out of home now. Corporate networks allow far greater connectivity using VPNs. People have Skype to video-call (or equivalent corporate tools), can take conference calls from home, do not have to waste time traveling to office, and can generally have a better work-life balance. And possibly best of all: no time-wasting meetings!

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