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SKS to insert ads in passbooks

Vinay Ganti
9th Aug 2008
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The company has given its old black-and-white passbook a colourful facelift, using glossy paper, at once reaching out to its depositors and opening up a new revenue stream — through advertisements.

And with that simple modification, SKS Microfinance’s leader Vikram Akula has managed to address multiple problems at once. First the addition of color and gloss sends a strong signal that even the poorest people deserve high quality goods and services. And second, it provides an efficient means to have rural advertising. [Source: Sify.com]

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