ibibo ties up with Yash Raj Films to launch 'Rab Ne Bana Di Jodi' Application
Show the extraordinary in you. Get a chance to meet Surinder Sahni aka SRK
New Delhi, 5th December 2008| If
you are a SRK fan, then you have a once in a lifetime opportunity to
meet King Khan in person. All you have to do is to shoot a video
showcasing your extraordinary talent, and upload it on ibibo.com Ibibo.com has partnered with Yash Raj Films to launch 'RabÂ Ne Bana Di Jodi'Â application on the social networking web site.
The movie is releasing on 12thÂ December and it is about the extraordinaryÂ story of anÂ ordinary person.Â Shahrukh
Khan plays the protagonist - Surinder SahniÂ whoÂ lives aÂ veryÂ ordinary
life which is suddenly transformed into the extraordinary.
our ability toÂ add value toÂ aÂ high qualityÂ entertainmentÂ platform by
integratingÂ it with our core proposition- talent incubation.Â TheÂ film's
thematicÂ andÂ Ibibio'sÂ positioning stanceÂ complementÂ each other andÂ are
a great fitment ."Â
Khan,Â who playsÂ the role of protagonist Surinder Sahni in the Rab Ne
Bana Di Jodi, invites Ibibo.com usersÂ (in an exclusiveÂ promoÂ uploaded
on Ibibo.comÂ only)Â to come and share theirÂ extraordinaryÂ talent- be
itÂ acting,Â dancing, singing, mimicry et al. This promotion highlights
and reiterates Ibibo.com's positioning as India's first entertainment
and talent based social networking site.
is a Surinder Sahni in all of us. There is something extraordinary in
each of us. Ibibo.com has built aÂ uniqueÂ application
aroundÂ "RabÂ NeÂ BanaÂ DiÂ Jodi"Â that
pulls in the best of Ibibo.com - videos, photos, socialÂ networkingÂ and
promotion via ibibo's hugely viral friends' feeds. Ibibo.com has taken
the theme of this filmÂ (there is something extraordinary about every
ordinaryÂ individual)Â and blended it within its talent framework. The
integration of the movie'sÂ coreÂ theme with Ibibo.com'sÂ value
propositionÂ has beenÂ achieved through creativeÂ innovation. The
competition is open till 10th January 2009.Â You can visit http://www.rnbdj.Ibibo.com
Â to upload the video.
is India's first entertainment and talent based social network service.
ibibo has created various platforms for users to express and share
their talent and meet their need of achieving "recognition" and
Â was launched in January 2007 and has a growing young Indian user base. Â
Ibibo the user is empowered to express themselves using various social
media tools. Further, the users create their social graph comprising
new found connections, which also becomes an audience for their talent
and expression. It is this audience which votes, comments and interacts
with the users expressions thereby fulfilling the need for
"RECOGNITION" and hence popularity and eventual fame. The ecosystems
works in a manner where in the user in turn becomes an audience for
some one else's talent.Â Â
Ibibo the user is a self marketer for his/her expression and talent.
Users are given various viral tools that help the user attract an
audience. E-Badges embeddable across social network, free SMS service,
easy invite and share apps are all such tools that help the user create
a critical mass around their talent. Besides this, the heart of the
product is a FEED ENGINE that communicates various activities of
friends and gets viraled to friends of friends.