Participate in Marketing "Mantra" for Techno-entrepreneurs at IITB

Introduction

An increasing number of young and

ambitious people have been keenly exploring the possibility of Technology

Entrepreneurship. There are many efforts to encourage this trend, notably

by the National Entrepreneurship Network (NeN) run by Wadhwani foundation,

and by the Department of Science and Technology through its active support

for setting up Technology incubators.

The young people involved in

these start-ups have a fair idea of the technology involved. They are also

quick to learn the basics of building a company from scratch, making and

altering business plans, estimating cash flows, engagement with VCs, etc.

However, one weakness which has come out time and again is that these start-ups are very weak in understanding the importance of marketing.

Even

those who learn the basics are often unable to apply these to the

situation of a start-up, where the product or service itself is at best in

some beta version, and the company has no established credibility in the

market.

Course Content

This workshop is being organized

to address this special need. The workshop will briefly elaborate on the

basics of marketing on the first day, and will subsequently address

specific issues, which are of prime concern to young technology start-ups,

so as to help them decide the right marketing approach and

strategy.

Duration and

Venue

The workshop duration is two-and-a-half days. The first

two days will have lectures and interactive sessions, followed by a panel

discussion on the third day.

Venue:

Conference Room, Jal Vihar Guest House, IITBombay.

Teaching Faculty

Prof.

D.B. Phatak,

Chair Professor,

Department of Computer Science and Engineering,

IIT Bombay

Prof. Phatak was

instrumental in setting up the IT Business Incubator in the Kanwal Rekhi

School of Information Technology, IIT Bombay. He has

rich experience in mentoring start-up teams in all aspects of their

business and is closely involved in the entrepreneurial activities in IIT

Bombay.

URL: http://www.it.iitb.ac.in/~dbp/

Prof.

Dinesh Sharma,

SJM School

of Management,

IIT Bombay,

has rich experience in marketing - as a practitioner, teacher and

researcher. His interest areas are marketing strategy, marketing research

and consumer behavior (customer value

in particular).

Prof.

Arindam Dutta,

Expert in Innovation, Entrepreneurship and Growth, and Advisor to Business

Incubators in 3 Indian universities.

URL:

www.wbutekta.org/cv.pdf

Who may

benefit

The workshop is likely to

benefit:

> Young entrepreneurs who are in

the process of setting up their companies or are already established as

start-ups and who wish to learn the mechanics of marketing their products

successfully;

> Business incubator managers who

are involved in guiding and mentoring their incubatee

companies;

> Faculty involved in

entrepreneurship education

Course Fee

The course fee per participant

is Rs. 1000/- for start-up company teams already admitted to any

established incubator or are in the process of being admitted. Start-ups

associated with any programme of NeN/DST are eligible for this discounted

fee. (*These participants must send a certificate of affiliation with NeN/

govt. R&D institute to avail the discounted fee). The course fee per participant is

Rs. 2,000/- for those individuals whose companies are developing on

their own, and others. Each participant will receive lecture notes, the

cost of which is included in the registration fee. This fee also includes

refreshments and working lunch during the course

days.

Kindly note that no income tax

is to be deducted at source from the course fee payments, as IIT Bombay is

exempt from the same.

Guest House accommodation on the campus will be provided free

to the participants on a first- come- first serve basis.

How to Apply

Those wishing to attend the

course should mail the attached registration form duly filled to the

Project Manager, along with the course fee in form of a demand draft in

favour of: Registrar, IIT Bombay, (CEP

Account).

Due to limited seats,

registration will be on a first-come-first-served basis. Confirmation of

registration will be sent by email.

For online registration,

visit:

http://ekalavya.it.iitb.ac.in/eOutreachHome.do

LAST DATE FOR RECEIPT OF

APPLICATION: 9th January, 2009.

CEP SHORT TERM COURSE ON

Marketing 'Mantra' for

Techno-entrepreneurs

(The course is partially funded by the NeN project, IIT Bombayand is sponsored by DST, Govt. of India)

January13^th-15^th, 2009

Coordinator:

Prof D.B. Phatak

Dept. of Computer Science &

Engineering

OFFICE OF

CONTINUING EDUCATION &

QUALITY IMPROVEMENT

PROGRAMMES

Indian

Institute of Technology Bombay

Powai, Mumbai - 400076