An increasing number of young and
ambitious people have been keenly exploring the possibility of Technology
Entrepreneurship. There are many efforts to encourage this trend, notably
by the National Entrepreneurship Network (NeN) run by Wadhwani foundation,
and by the Department of Science and Technology through its active support
for setting up Technology incubators.
The young people involved in
these start-ups have a fair idea of the technology involved. They are also
quick to learn the basics of building a company from scratch, making and
altering business plans, estimating cash flows, engagement with VCs, etc.
However, one weakness which has come out time and again is that these start-ups are very weak in understanding the importance of marketing.
those who learn the basics are often unable to apply these to the
situation of a start-up, where the product or service itself is at best in
some beta version, and the company has no established credibility in the
This workshop is being organized
to address this special need. The workshop will briefly elaborate on the
basics of marketing on the first day, and will subsequently address
specific issues, which are of prime concern to young technology start-ups,
so as to help them decide the right marketing approach and
The workshop duration is two-and-a-half days. The first
two days will have lectures and interactive sessions, followed by a panel
discussion on the third day.
Conference Room, Jal Vihar Guest House, IITBombay.
Department of Computer Science and Engineering,
Prof. Phatak was
instrumental in setting up the IT Business Incubator in the Kanwal Rekhi
School of Information Technology, IIT Bombay. He has
rich experience in mentoring start-up teams in all aspects of their
business and is closely involved in the entrepreneurial activities in IIT
has rich experience in marketing - as a practitioner, teacher and
researcher. His interest areas are marketing strategy, marketing research
and consumer behavior (customer value
Expert in Innovation, Entrepreneurship and Growth, and Advisor to Business
Incubators in 3 Indian universities.
The workshop is likely to
> Young entrepreneurs who are in
the process of setting up their companies or are already established as
start-ups and who wish to learn the mechanics of marketing their products
> Business incubator managers who
are involved in guiding and mentoring their incubatee
> Faculty involved in
The course fee per participant
is Rs. 1000/- for start-up company teams already admitted to any
established incubator or are in the process of being admitted. Start-ups
associated with any programme of NeN/DST are eligible for this discounted
fee. (*These participants must send a certificate of affiliation with NeN/
govt. R&D institute to avail the discounted fee). The course fee per participant is
Rs. 2,000/- for those individuals whose companies are developing on
their own, and others. Each participant will receive lecture notes, the
cost of which is included in the registration fee. This fee also includes
refreshments and working lunch during the course
Kindly note that no income tax
is to be deducted at source from the course fee payments, as IIT Bombay is
exempt from the same.
Guest House accommodation on the campus will be provided free
to the participants on a first- come- first serve basis.
How to Apply
Those wishing to attend the
course should mail the attached registration form duly filled to the
Project Manager, along with the course fee in form of a demand draft in
favour of: Registrar, IIT Bombay, (CEP
Due to limited seats,
registration will be on a first-come-first-served basis. Confirmation of
registration will be sent by email.
For online registration,
LAST DATE FOR RECEIPT OF
APPLICATION: 9th January, 2009.
CEP SHORT TERM COURSE ON
and is sponsored by DST, Govt. of India)
Prof D.B. Phatak
Dept. of Computer Science &
CONTINUING EDUCATION &
Institute of Technology Bombay
Powai, Mumbai - 400076