Sudhir Sharma

16th Jan 2009
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Born in Rajasthan of Dogra parents, Sudhir Sharma chose to study at the National Institute of Design where he met Gargi, Ashwini, Partho and Ashish, fellow students and co-founders of Elephant Strategy + Design, India’s first multi-disciplinary design studio.


Launched in 1989, the studio has played a pivotal role in the growth of design in India. For over 18 years, Elephant has been providing integrated design solutions to clients in banking, information technologies, telecommunications, FMCG, automobile, pharmaceutical and infrastructure development. With the help of the industry, the studio has set up an executive ‘Institute of Innovation’ (Elephantversity)


Today Elephant is an associate of The Design Alliance™, a groundbreaking network of leading Asian design companies from China, Hong Kong, India, Indonesia, Laos, Lebanon, Malaysia, Singapore, South Korea, Taiwan, Thailand and Vietnam. Recently Elephant and Continuum (USA) have signed a strategic collaboration.


Sudhir’s passion is to inspire organisations to innovate and transform using design processes. He believes that ideas, innovations and processes from emerging markets are the only future of sustainable growth for businesses around the world. He is the founder and moderator of ‘Designindia’ e-groups which, counting 2000 professional members across multiple domains, is the most active online as well as offline gathering of design professionals.


Sudhir has spoken at many national and international design and innovation seminars. Having published three books so far, he often appears in the media as a spokesperson for Indian design and was featured as a ‘Young Turk’ in CNBC’s series on young achievers. He has been on the Automobile Awards Jury for five years now. He was also a Jury on the prestigious inaugural Cannes Design Lions this year.


He has been nominated as a Jury in the forthcoming ADFEST 09 in March in Pattaya, Thailand.

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