Quresh Esmail Songerwala, Founder, Angelz Models
With this goal in mind, Songerwala laid the foundation of Angelz Models, which promotes talented people through print ads, television commercials, movies, events, fashion shows and the like. “I started working with a database of models and parallel to that with clientele, who could provide work for these models. To get the right kind of work for the right model is a monumental task. A number of models come to Mumbai everyday with the ambition of being the next big thing on the silver screen. But few know of the right channels to reach their goals. And this is exactly where my company comes into the picture. We groom and polish the talents and guide them about the changing modes of the modern day glamour industry. Besides, there is also a wide gap in communication between Indian models staying abroad and the industry here. We have initiated a pathway for them as well.”
The company has tied up with well-known personalities instead of companies to promote aspiring models. It constantly informs and updates talents about the various upcoming beauty pageants, gives them guidelines on how to prepare themselves and all that is necessary to become a star. In a nutshell Angelz Models is a complete solution for all aspiring talents and clientele like ad agencies, fashion houses and production houses.
It’s not a company comprising a huge staff, but Songerwala manages to do his best in whatever means he has at his disposal. “My partner Tanya Arora is a model herself and has also earned a reputation as a successful event & celebrity management executive. We have combined our skill to take Angelz Models to a greater height, to create an identity for our company and set a trend of a dynamic casting agency, which is different from various others in every respect.”
The company has contracted with a number of Indian, NRI and international models to suit every requirement. It provides work to these models depending on the client’s budget. But their preference always remains in giving new talents more chances.
For the NRI models in particular, the agency has tied up with well-known personalities, who will train these talents when they come to India and help them adjust to the requirements of the industry in here.
In fact, to do away with the monotonous routine of sending models for auditions daily, the agency is venturing into newer avenues. For instance, it was recently appointed as the sole promoter for the Miss Kohinoor International 2009 beauty pageant, which will take place in Toronto in May. A total of 10 models from India will be participating in this contest.
Ask Songerwala how he plans to scale up this venture and he says, “Sky is the limit. We are constantly looking for newer and unique opportunities to promote Indian talents across the globe. Indian beauties are recognized worldwide; we only need the right place and the right time and I am sure our company will meet with grand success.”
Songerwala was just not the kind to give in to a regular job, which according to him has a saturation point. Being an entrepreneur gives him the independence to work by his own rules. When he came into this industry as a newbie, he struggled in anonymity. Now, his work speaks for him. There are thousands of people approaching him seeking alliance at various levels. Besides, it already has the Star One Lakme Fashion House 2005 in the list of its achievements. Every project is a challenge and the biggest facing Songerwala right now is the Miss Kohinoor International 2009 beauty pageant. If this succeeds, the future of the Indian artists in the glamour industry will be exceptionally bright. The entrepreneur is all praise for his partner Arora and gives her the credit for helping him overcome his drawbacks. “It’s a privilege to have her in my company.”
What started off as a small enterprise has now grown into a popular and dependable modeling agency. Today, the company has tie-ups with agents in Pune, Delhi, Rajasthan, Bangalore, Ahmedabad and even in the UK and Canada.
In the next one year’s time, the company sees itself as a successful launching pad for all the newcomers in the glamour industry. And to the budding entrepreneurs he says, “Nothing is impossible to achieve as long as you remain focused with your goals and ambitions. Hurdles only make us better than before; learn from the mistakes you make. Never develop an inferiority complex when you see your competitors grow. Believe in yourself, be confident and the rest will follow.”
An Update on Quresh's Entrepreneurial Journey
Angelz has appointed Franchisees for entire South India and Australia to promote models in bollywood and modelling.
Very soon they are launching India's first Model Grooming Academy by the name "Glow Academy - Mumbai" which is a franchisee of the Canadian based "Glow Academy" in India.Here,they will be grooming models to take part and come out winners in all beauty pageants and modelling assignments.There are various acting insititutes available in India but for grooming models,this is the first one. Angelz hopes to scale up and open many academies in the future to generate thoroughly professional and quality models from India who can stand on a global platform and bring glory to the Indian Modelling Industry.
Angelz recently promoted their models in two reality shows which are MTV's- The Fast and The Gorgeous and the upcoming show on Channel V - "Exhausted".Have atleast another 2-3 reality shows and we are giving many upcoming models a chance to showcase their talents in these shows.
Successfully branched out into events and celebrity management
Angelz has been exclusively appointed for Western Zone for the contest "Fashion With Dates".Its a new concept in the current scenario of beauty pageants and reality shows.Its a contest where a team of professional right from the photographer to the model and graphic designer will create "THE BEST CALENDAR OF 2010".Being a new concept,the response is slow but picking up.
Angelz has joined hands with one of the biggest modelling portals launched recently http://www.basekchance.com and promoting all their talents through this website and its as good as having an Angelz website within their website.The concept is to give fresh and deserving models a chance to get work in the industry by getting talents and the talent hunters on a comman platform.Exclusively handling the West Zone of india and also registering Angelz models on the website.