EDITIONS
Entrepreneur

Sulakshana Pandita, Founder, Core Creative India Limited.

Team YS
30th Apr 2009
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Humans as a social entity always mark occasions of significance with a celebration. Be it any event, a celebration of magnitude or not requires a professional touch to ensure smooth sailing. The event depends upon how the host handles the nitty gritty and as they say the best host is a hostess.


Sulakshana Pandita is by far an excellent hostess and her company Core Creative India Limited throws a party like no other.


She told us more about her event management company saying "Core Creative is an event management and lifestyle publicity company providing a wide range of services to ensure that every campaign, event, or project is a complete success. Whether your project is a corporate function, a private soiree or a special event, we can assist you on numerous levels. Areas such as contract administration and production-based issues, such as sourcing and coordinating suppliers and vendors, including day-of-the-event management, can be organized and taken care of by Core Creative enabling you the luxury of more time and focused concentration on other areas of your event. We provide full event management and planning, including the creation and development of thematic concepts, food and beverage services, decoration and décor, and full entertainment for any event or campaign regardless of size or budget. We implement sponsorship initiatives and marketing strategies for your projects and events. There are numerous avenues to explore, and a multitude of resources available; Core Creative fundamentally ensures that your project and event shines above all the rest."


 Sulakshana’s team is made up of passionate and experienced group of professionals who work closely with clients to stage quality events. Her team works with zeal to assist clients in achieving their objectives and strives hard to fulfill their dreams.


Yourstory asked what the event management industry has in terms of potential and scope, she answers "There is a huge market for events in the country and as such there is a lot of scope for us to grow as an organization. The event management industry has come a long way in the last five years or so and today is no less than a multi-crore industry, as a whole. During the early part of the 1900s the industry had spent up to Rs. 20 Crore, per annum on events. And in the last couple of years, all the event companies are spending to the tune of approximately Rs. 1,800 crore, per annum.Event management is a colossal institution. It involves layers of personnel who specialize in different tasks. Corporate event management, product launch, road shows, celebrity shows etc. are a few of them. The event management industry in India involves the requirement of various skills that have caused it to grow the way it has in the recent past.


"Public awareness is the key to any successful campaign, product launch or event. Core Creative is an integral consultant that ensures media and public attention, fostering awareness and recognition for your company that results in business growth and drives new business lead generation. We at Core Creative manage the flow of information between your organization and its public so that you gain positive exposure to key stakeholders. We can initiate press releases and ensure that they are seen and read by your exact targeting audience. We source and implement promotional activities and sponsorship, including full service marketing initiatives and concept development. The main differentiators between us and any other average event management company are the strategies used by us to distinguish our product offerings, as well as the focus of our tools. Our goal is to:-

  • Work with our clients for their long term benefit
  • Constantly research and develop new strategies, technologies and skills
  • Provide exceptional service
  • Maintain constant communication
  • Sustain a transparent account of all activities conducted/expenses incurred”

Young Entrepreneurs are few and far between, Women Entrepreneurs are even rarer, Yourstory enquired how she took up the mantle of the self employed, she said, "I dreamt of owning my own business and I realized that very few people have the courage to follow their dreams. I also realized that if I put in the same amount of hard work that I gave in my last job, I would be able to achieve much more financially as well as professionally and also help others achieve their potential. This was an opportunity to live my dream and help others dream big and realize their dreams. This was my chance to make the impossible possible. An event management company also allowed me to nurture my creative ideas. Although it meant a lot of hard work, no fixed work hours and added responsibility, it promised a far better future than I could have had as a salaried professional. Also, I wanted to give my child a successful business to inherit, so that she would always have the option to be her own boss instead of working for someone."


However things were easier said than done, for she faced quite a few hardships on her journey, she says "My biggest challenge was not a single one but an amalgamation of a few. For beginners, I did not have enough capital. Then I did not have a great team to bank on and the people I first enlisted were more interested in earning a quick buck and were immature. The most difficult part was to convince my spouse that this was a good idea, especially since I was expecting my first child and leaving my cushy job meant loss of a considerable income. With major expenses coming up, that was a humongous risk that I took."


"I overcame my challenges one at a time. At first, I convinced my husband that this was something that I believed in and needed to do. Sure we would go through a rough patch, but eventually, it would pay us in leaps and bounds. Second was to change my team after I realized that they weren’t serious about the job at hand. And I needed serious professional people to back me up in establishing the business. Finally, I tried to keep the costs to a bare minimum and did not go overboard on publicity. I relied in word-of mouth for the same and cut costs wherever possible. "


"The seed capital was a meager Rs.1000 which went towards printing visiting cards. I also invested in making trips to clients at my own cost. In effect I paid for my car’s petrol and telephone calls which amounted to roughly 5k per month. This I paid from my Provident Fund money which I withdrew. My husband also helped me financially."


With the going so tough, any lesser being would have laid down their arms, so did she ever had any misgivings... she says "Yes, I did. When I had to dismantle my team after I realized that they were not giving in 100% to the cause and stared at my alarming financial condition, I thought of giving up my dream for a secure life as service person. "


She did not give up on her life's dreams; this talented young entrepreneur says "The need to achieve something and the desire to turn my dreams to reality is my driving force. I want my organization to be one of the premier event management companies in India with a global reach and clientele."


To the entrepreneur keen on their dreams she advises "Use resources wisely and never give up." Yourstory takes its hat off to this young entrepreneur, who proves that impossible is nothing!

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