INNOVATION IN SAREE BUSINESS

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SECTOR  : TEXTILE INDUSTRIES

ORGANIZATION : POTHY'S SILK

     

SYNOPSIS : The tradition and heritage of the SILK SAREES grabs a special place in the heart of women in INDIA. With this in mind it initially started its business selling dhoties and cotton sarees. With the firm establishment of the brand name in SRIVILLIPUTHUR AND TIRUNELVELI the firm was in hot seat whenever an occasion is on the cards. With the idea of establishing customized silk sarees and virtual pothys now enables each bride to design her own design to give her the maximum satisfaction.

     

ACHIEVMENTS : Successfully entered the Guinness Book of World Records for World’s Longest Silk Saree (1276 feet), endowed with images that trace the rich and varied heritage of India through Five millennia.