ITC, famous among the rural folks in India for its e-choupal initiative has paired up with Monster India, a known job portal to launch rozgarduniya.com to help the rural youth to find job opportunities. The portal is available in both Hindi and English. As reported by Livemint,
Every application will be routed through an e-Choupal Sanchalak, the farmer who mans the kiosk, and thus only a rural job seeker will be able to use the service. The employer can be based out of any location.
This is not the first time that web technology that has served the urban India find job is used for helping the the rural masses earn a living. Readers may recall that ThinkChange-India has reported about another job portal for rural youth called ruralnaukri.com.