EDITIONS
Stories

Viraf Tavadia, Founder, v-fit “fitness solutions”

Team YS
23rd Aug 2009
Add to
Shares
0
Comments
Share This
Add to
Shares
0
Comments
Share
If the human body is a temple, then exercise and calisthenics are the prayers we offer to it and Viraf Tavadia our Fitness Guru. Fitness and looking good have made a comeback and more Indians are now interested in looking like the stars or just being healthy. Viraf turned his love for healthy living and turned it into a business idea riding the wave of new found interest. He is the entrepreneur behind V-fit “fitness solutions” and spoke to Yourstory of his personal passion and entrepreneurship saying “It provides services in fitness & wellness to individuals and corporates who are pressed on time or not motivated to exercise daily. We also provide turn key consultancy in gym setup and management.”


 “V-fit is one of the few co’s offering organized and structured personalized services in fitness. There are a lot of free lancing individual trainers who operate but have vast limitations in service delivery due to the nature of being an individual.”


“We have trained a client base of over 300 + satisfied customers over the last 10 years. With approx 50 live customers currently.”


Getting people to pay for exercising may seem improbable but there is a viable market for it. Viraf confirms our assumptions saying “Exercise and fitness don’t come naturally to most individuals. We go the extra mile of offering a very strong back hand support system of care, concern, convenience, constant motivation ensuring consistency of workouts and finally culminating into required results.”


“Business model is to acquire customers,(individual and corporate) offer holistic services from personalized one on one training, gym set up management to spa set up and management.”  

 


Viraf plans to have something for everyone at V-fit, he says “We plan to go on a massive co branding option with orthopedic doctors and gynecologists. We have currently upgraded our digital platform. (New look to our website). Have an in-house training team in place, to train & guide new recruits. We have apportioned a higher marketing and adv budget for last quarter ensuring better visibility We are also looking for a funding partner.”


His decision to undertake an entrepreneurial journey was motivated by his need for free-will. Viraf explains “It was the choice of freedom, risk taking and work for your self attitude. The routine of doing the same thing everyday is not my personality type. I work long hours some times upto 20 hours a day for 10 days at a stretch but with the satisfaction of every minute of hard work involved is for personal growth, not for my employer as in a 9 to 5 job.”    


Business acumen and management skills may not have been taught to Viraf, but he is learning the fundamentals on the job. “What ever i have achieved and applied to get my business where it is self learnt. My core expertise was fitness not management, which i learnt over a span of time mostly at the cost of personal finance.”


V-fit has been running on its profits and that’s saying a lot in these harsh times. Viraf has been steadily making his way up the mountain and says “Growth has taken place in the last 2 years. Our operation team and paying customers have increased 100%. We don’t have any branches since our business module is entirely “providing services in clients premises type” the need for office and branches do not arise. Even currently we operate from a room in my residence allocated for office.” 


Viraf is proud to deliver exactly what they promise and is pleased to state their accolades saying “It is the referral of few corporates and individual customers by our existing customers, purely on the merit of excellent result delivery of our team.”


On a more personal not Viraf has already achieved the sort of fame he desires. He explains his moment of pride saying “In 2006 I was invited by the kalyan medical doctors’ federation as a guest lecturer to motivate the medical fraternity of doctors, (who we look up to as the pinnacle of health) to imbibe exercises as a part of their busy routines.” 


His mastery over the secrets of fitness means that there are always people looking to recruit him and he confesses that it distracts him. He speaks of the minor obstacles to his entrepreneurial dreams saying “Plenty, i did get a lot of offers to join the fitness companies I was consulting.”  


He is undeterred by the setbacks and the nay-sayers attributing his fortitude to “The sheer desire of freedom, challenges and work for myself attitude.” 


Viraf wants not just to succeed and make a buck but “To be recognized as a reputed fitness delivery organization. To stand out for all the values we believe in.”


His kind of urge to excel is tempered by his very human approach to what success is. He says he is most proud of “The first “we love you sir card” from my batch of students in a fitness academy.”


Viraf is looking to replicate that kind of success and promises to be bigger, better and fitter in future saying “We may be down but we are not out till we quit.”


Yourstory wishes Viraf and V-fit tons of success while praying for their sustained momentum on their journey of fitness and entrepreneurship.

Report an issue
Add to
Shares
0
Comments
Share This
Add to
Shares
0
Comments
Share
Authors

Related Tags