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Tata innovates water purifier for rural poor

Badhri Jagannathan
9th Dec 2009
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‘Swach’ is the name of Tata’s latest innovation – a water purifier that will be available for the rural Indian poor for Rs. 30/- a month. As reported by The Hindu the water purifier unveiled on Monday “requires no energy or running water to operate. The replaceable filter-based product, which is portable and based on low-cost natural ingredients, delivers safe drinking water”

Evidently, quite a lot of background research has defined the purpose for introducing the product tailor made for the rural poor which seems to have demanded a lot of innovations from the conglomerate. There are irrefutable reasons to make this product affordable to the rural poor. A media release in Tata website says

Water-borne disease is the single greatest threat to global health, with diarrhoea, jaundice, typhoid, cholera, polio, and gastroenteritis spread by contaminated water. According to a 2007 United Nations report, half of the world’s hospital beds are occupied by patients suffering from water-borne diseases. In India, such diseases cause more than 1.5 times the deaths caused by Aids and double the deaths caused by road accidents.

As regards innovation, the water filter is a collaboration of expertise from various Tata organizations.

The filter was created at the TCS Innovation laboratory – The Tata Research Development and Design Centre, while the silver nano technology was added by Tata Chemicals. Titan, Tata’s watch subsidiary, made the precision machine tools.

The filter is currently available in the markets in Karnataka, West Bengal and Maharashtra to start with be is likely to be available all 0ver India over the next five to six months.

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