Anand Mahindra Inaugurates Svaastha Spa at Club Mahindra Kodagu Valley Resort, Coorg

Svaastha - the Harmony Spa at Coorg

• 9000 sq. ft. spa built on 32 acre of property at Kodagu Valley Resort, Coorg
• Ties up exclusively with The Art of Living (AOL) for Yoga, Meditation & Customized AOL programs
• Accommodates 6 indoor & 2 outdoor spa therapy rooms, well-equipped gym, beauty salon, relaxation deck and yoga & meditation deck
• Offers a range of spa therapies (including Ayurveda, Aroma, Swedish, Balinese and Thai)

Chennai, February 10, 2010: In addition to the smell of fresh coffee beans, pleasant climate and the right settings to spend a vacation, Coorg now emerges as a premier spa destination with the opening of Svaastha - the Harmony Spa. Set amidst the 32 acre Gold Crown award winning Club Mahindra Kodagu Valley Resort, Coorg, Svaastha was inaugurated by Mr. Anand Mahindra, Vice Chairman & Managing Director, Mahindra & Mahindra Ltd.

Speaking on the occasion of the launch Mr. Anand Mahindra said, "The Mahindra Group had recognized early-on the new evolving Indian consumer. The Svaastha Spa is another world class offering from our stable which addresses the needs of this discerning consumer. Mahindra Holidays was a critical strategic foray in the services segment and today we are widening the ambit of its offerings."

Designed on traditional Kodava architectural style with strong Ayurveda influences, the spa is situated near the remains of an ancient healing center. The positive energy of yore is as much a part of the ambience as is the open courtyard with traditional lamps in granite, a tall ceiling with red tiled roofs & wooden rafters, water features and the herbal

garden.

Mr. Arun Nanda, Chairman, MHRIL, said, "The Svaastha Spa experience will compare favorably with the best world over. I am happy the team has yet again delivered a global quality offering. It is fortunate that we had Mr. Anand Mahindra on this occasion. I am looking forward to Svaastha becoming a significant player in the Indian Spa industry."

Svaastha at Coorg has over 9000 sq. ft. of built space. This spacious facility accommodates six indoor and two outdoor spa therapy rooms, a well-equipped gym, beauty salon, relaxation deck and Yoga & Meditation deck. For Yoga and Meditation programs, Mahindra Holidays has tied up with the Art of Living.

Mr. Ramesh Ramanathan, Managing Director, Mahindra Holidays & Resort India Ltd. (MHRIL), said, "It has always been our endeavor to constantly "raise the bar" on our service quality, both by reviewing existing facilities and new opportunities. We knew our health centers had become centers of excellence. We have put the competence built over a decade into a branded spa experience - Svaastha - The Harmony spa - to promote

Wellness through harmony of body, mind and spirit. We have done extensive research on various treatments and therapies that induce well being. Svaastha therapies have Ayurveda at their core; however it also offers other forms of therapies such as Swedish, Aroma, Thai and Balinese. Our tie up with The Art of Living will enhance the overall

experience for our members and guests."

Mahindra Holidays is planning Svaastha spas in its other locations, too.

About Svaastha - The Harmony Spa

Svaastha is the Sanskrit word for Wellness - physical, mental and spiritual health. Svaastha - the Harmony Spa aims to bring into harmony the individual's body, mind and spirit to enable a dynamic state of wellness and equilibrium. With Ayurveda at the core, Svaastha offers a range of little known therapies across Aromatherapy, Balinese and

Swedish. The spa offers comprehensive bouquet of Wellness treatments for the entire family, including the kids with colour and activity based mini therapies. Manned by well-trained and skilled staff, the spa offers apart from its range of therapies, Wellness Lounge, Wellness Activities, Wellness Retreats, Beauty Treatments, Yoga & Meditation, and Fitness programs.

ABOUT MAHINDRA HOLIDAYS & RESORTS INDIA LIMITED

MHRIL, one of the leading players in the leisure hospitality industry, offers quality family holidays primarily through vacation ownership memberships. Club Mahindra Holidays is MHRIL's flagship brand, other brands by the company are - Zest, Club Mahindra Fundays, Mahindra HomeStays and Mahindra Travel. Club Mahindra Holidays was selected as Superbrand in 2009.

The company has over 100,000 member families and operates 30 resorts across India and Thailand.

For further information please contact:

Ms Roma Balwani

Senior Vice President & Head, Corporate Communication

Mahindra & Mahindra Ltd

Phone: 022 - 2490 1441

Fax: 022 - 2490 0830

Email : [email protected]

Parvathy Jaya

Genesis Burson-Marsteller

Tel: +91 9884709875

Email: [email protected]