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Crest India Inks Second Hollywood 3D Animation Film With Lionsgate USA

Team YS
4th Feb 2010
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Norm Of The North Second Film In Joint 3 Picture Deal

Mumbai, 4th Feb, 2010: Even as Alpha and Omega from the stable of Crest Animation Studios, India, the first studio outside the US to have entered into a 3 feature film deal with Lionsgate, USA prepares for a worldwide theatrical release in stereoscopic 3D, the two companies today announced the co-production of the next film in this genre, Norm Of The North. Lionsgate will distribute it in North America.

3D HOLLYWOOD

L toR Noah Fogelson,CEO,Crest Animation Productions, Ken Katsumoto, Executive VP, Lionsgate Family Entertainment, AK Madhavan, CEO, Crest Animation Studios at the signing ceremony of their Second Hollywood 3D Animation film

3D HOLLYWOOD

Alpha and Omega India's 1st Stereoscopic Film to go to Hollywood made by Crest Animation

Said Ken Katsumoto, Executive Vice President, Lionsgate Family Entertainment, USA, at the signing ceremony in Bombay, "Our partnership with Crest has gotten off to a terrific start with 'Alpha and Omega,' and 'Norm of the North' is an ideal follow-up. In its range of characters, locations and narrative, 'Norm of the North' offers a bounty of riches for family audiences."

"We are delighted to be producing 'Norm of the North' with our friends at Lionsgate," commented Seemha Ramanna, Managing Director, Crest Animation Studios who inked the deal from the Indian side. "This is a wonderful story, full of humor and heart, and stereoscopic 3D technology will bring it vividly to life."

Seemha is widely recognized as the face of Indian animation in Hollywood and has succeeded in bringing animation from western production studios to India. Crest Animation Studios has an incredible management team from their US office and their Indian headquarters. Crest has proven itself adept at not only the highest quality in animation production, but also equally impressive, has been a very well run, financially sound, entrepreneurial company that bears the distinction of being world class.

Norm of the North* is written by Steven and Daniel Altiere. Delivery is anticipated for the first quarter of 2012. Katsumoto will oversee the production for Lionsgate; Crest Animation President of Production Richard Rich will oversee for Crest.

In the film, Norm is a Polar Bear who finds shelter in an abandoned research station when his Arctic home begins cracking and collapsing beneath him. He is accompanied by three Arctic Lemmings, sidekicks who instinctively copy Norm's every move. Norm enjoys this immensely as he has a love of entertaining, and an aversion to the mundane work in his community. All in all, life is good for our heroes; plenty of food, warmth, and aerobic

dancing DVDs, which also help Norm perfect his "moves."

But as the polar ice caps continue mysteriously breaking apart, their temporary home is abruptly dislodged, setting Norm and the lemmings on a journey that ends in NYC. Here Norm is discovered by the head of a multinational company and becomes their mascot. Suddenly Norm is living his performing dream as a dancing star.


Unfortunately, he also soon learns the polar ice caps are continuing to break apart, and the people that made his dream come true are responsible. Norm knows he must stop them before they destroy his home, a realization that forces him to choose between life in the spotlight and his entire Polar Bear community.

Crest and Lionsgate have jointly invested in the production of Alpha & Omega and it is planned to be a wide theatrical release in line with major studio releases. Investors also share the merchandising and licensing revenues.

Audiences worldwide will watch Alpha and Omega and Norm Of The North with special glasses. Alpha and Omega is voiced by Justin Long, Hayden Panettiere, Christina Ricci, Danny Glover, Dennis Hopper and Larry Miller.

All shows produced at Crest Animation have been telecast worldwide. The company has received numerous prestigious awards (Annie Nominations, EMMY Awards, BAFTA, FICCI Frames to name a few) for its ability to deliver CGI products in line with international standards.

Concluded Katsumoto, “Alpha and Omega is important to Lionsgate both as dynamic content and it expands our initiatives into 3-d stereoscopic films, which have risen exponentially in the US and around the world. Audiences around the world are willing to pay higher ticket prices, even during a recession, to experience great films in 3-d and the rapid growth of theaters offering 3-d is perfectly timed and positioned for Alpha and Omega. Norm we

believe will only take our 3D juggernaut again into greener pastures.”

ABOUT CREST ANIMATION

Crest Animation is a full-service animation studio specializing in the development and production of CGI-animated properties for theatrical, television, home entertainment and interactive distribution. Crest provides development and pre and post-production services out of its offices in Burbank, California and animation is produced at Crest's award-winning animation studio in India, where Crest is acknowledged as a leader in the Indian animation industry.

ABOUT LIONSGATE

Lionsgate (NYSE:

LGF<http://studio-5.financialcontent.com/prnews?Page=Quote&Ticker=LGF>) is the leading next generation studio with a strong and diversified presence in the production and distribution of motion pictures, television programming, home entertainment, family entertainment, video-on-demand and digitally delivered content. The Company has built a strong television presence in production of prime time cable and broadcast network series, distribution and syndication of programming through Debmar-Mercury and an array of channel platform assets.

The Lionsgate brand remains synonymous with original, daring, quality entertainment in markets around the world.

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