Helion Venture Partners invests INR 400 million in NetAmbit

Announces first investment in the Domestic Financial Services domain

• Helion invests INR 400 million in NetAmbit, a financial products distribution company with national presence
• NetAmbit will use the funds to expand into newer markets through diversified distribution channels

Bangalore, February 9, 2010: Helion Venture Partners, a leading India focused venture fund has announced its latest investment. Helion has invested growth funding of INR 400 million into NetAmbit. Founded in the year 2000, NetAmbit is today one of India’s largest Financial products distribution Companies. The Company raised Rs 500Mn in the current round of funding which includes Rs 100Mn from their existing investors, Bessemer Venture Partners.

NetAmbit has pioneered the Direct Marketing or ‘hub and spoke’ model of distribution in the insurance and financial products industry. NetAmbit intends to use the investment from Helion to consolidate its leadership position in life insurance distribution and cross-sell other financial products by expanding into newer markets through diversified distribution channels.

Helion Venture Partners is a $350Million India-focused, stage independent venture fund, investing in technology-powered and consumer service businesses. Mr Rahul Chandra, Director and Investment Advisor, Helion, will join the board of NetAmbit.

Announcing Helion’s investment in NetAmbit, Rahul Chandra said, “We expect the growth trajectory in the financial products distribution business to continue to be steep in the foreseeable future as a larger proportion of household savings migrate from traditional financial savings such as jewellery and bank deposits to those products that reflect modern day risk and return potential. In fact, the current market potential of INR 300 billion or so is expected to triple in another three years. With NetAmbit, Helion looks forward to being part of the dynamic financial services growth story”

“We embarked on a journey to become the most respected financial products distribution player in India. Today we are one of the fastest growing privately held players in the industry with more than a 100% growth rate, year-on-year. We see the investment by Helion as a strong testimony to our business model and our ability to scale up the business quickly”, Mr. Girish Batra, Chairman and Managing Director, NetAmbit, added.

About NetAmbit

NetAmbit is one of India’s fastest growing privately held financial products distribution company. Founded in 2000, NetAmbit is the pioneer of direct marketing in the insurance space and has several strong distribution channels retailing a range of financial products. With over [3,500] workstations, [600] field agents and [105] sales locations. NetAmbit caters to the largest section of insurable population pan-India as compared to any other financial services company.

For more information, please visit www.netambit.com

About Helion Venture Partners

Helion is a multi-stage, India-focused venture fund with $350 million under management. The fund invests in businesses that are either technology-powered or catering to the Indian consumer services space. The focus sectors of investment include - outsourcing, internet, mobile, technology products, retail services, education and financial services.

The fund’s investors are well-respected global institutions including top tier university endowment funds, foundations and family offices. The fund and its portfolio companies are advised by an experienced and industry renowned team of professionals based in India which include Sanjeev Aggarwal, Ashish Gupta, Kanwaljit Singh and Rahul Chandra.