Chennai, 9 February 2010, Tuesday: Paramount Airways, India’s premium business class airline, known for pampering guests to the hilt and delivering a memorable experience in the skies, has announced a strategic alliance with Hotel Leelaventure Limited. This alliance will benefit members of Paramount’s unique frequent flier loyalty programme “Paramount Royale”.
Paramount Royale has now been reconstructed with new product benefits and program structure. Effective today, Paramount Royale members can earn 500 Royale Miles per eligible stay across any hotel of The Leela Palaces, Hotels and Resorts.
In addition to the Royale Miles members are also entitled to a host of special benefits and privileges based on their tier status in the programme. These benefits include early/late check-out, no extra charges on room for double occupancy, upgrade to next room category and complimentary use of the health club. An exciting benefit that The Leela has extended to all member guests of Paramount Royale is the 10% hotel / resort credit on any packages booked at any of the hotels through their website. This credit can be utilized for dining, food & beverage, spa or any other services provided by the hotel, such as internet access, business centre, car hire, etc.
Talking on the development Mr. M. Thiagrajan, Managing Director, Paramount Airways said, “Paramount Airways today is the only premium product that is operating within our route network with over 45 flights a day. We would like to reward our loyal customers who have shown patronage to us over the year by creating multiple touch points with Paramount Royale. We have selected Hotel Leelaventure Limited as they are an established hospitality brand in the premium luxury segment.”
Commenting on the same, Mr. Vivek Nair, Vice Chairman and Managing Director, Hotel Leelaventure Limited said, “We are very pleased to be a partner in the Paramount Royale programme. Paramount Airways has ambitious expansion plans which are in alignment with The Leela’s. As a young and dynamic group, we look forward to welcoming their guests in our hotels.”
About Paramount Airways:
Paramount Airways currently operates a fleet of 5 Embraer Jets. With an average fleet age of 4 years, the airline has one of the youngest aircraft fleets in the world. Paramount Airways operates over 45 flights daily covering over 15 destinations that span the length and breadth of India. The airline plans to launch its international operations to South East Asia by 2011.
About Hotel Leelaventure Limited
Hotel Leelaventure Ltd. operates The Leela Palaces, Hotels & Resorts in Mumbai, Bangalore, Goa, Kovalam (Kerala), Gurgaon and now in Udaipur. Located in key business and leisure destinations, and charting a pan India presence in the near future, The Leela Palaces, Hotels & Resorts are a blend of aesthetic sensibility, modern amenities and truly reflect the essence of India. New hotels will soon open in New Delhi (2010) and Chennai (2011); with plans to develop hotels in Agra, Hyderabad, Pune and Lake Ashtamudi in Kerala. The group has marketing alliances with Germany based Kempinski (Hoteliers since 1897); US based Preferred HotelGroup and are members of Global Hotel Alliance based in Geneva, Switzerland.
For further information, please visit www.theleela.com
For further information, please contact:
Kaushalya de Alwis
The Leela Palaces, Hotels and Resorts
Tel: +91 – 22 – 6691 1058
Mobile: +91 99302 89317
Visit us: www.theleela.com