By Shereen Bhan
Like most things in life, a good brand must never be taken for granted. A brand is like a relationship which needs to be nurtured to achieve its true potential. For the last 7 years, my team and I have spent days working on Young Turks, one of the longest running shows on CNBC-TV18.
We have taken it on the road and international. We have given a platform to small and medium enterprises to showcase their abilities and vision. We have supported the cause of young social entrepreneurs before it became fashionable to do so. We have given young start-ups their first shot at being noticed. It has been a remarkable and satisfying journey and we can proudly say we have created perhaps the largest community of young entrepreneurs through a TV show.
So as we move into our 8th year, we thought it is time to up our presence on the web and reach out to a much larger universe of game changers, change agents and transformers. Since I believe in the power of specialization, we decided to bring on board an equally strong brand as our online partner.
So here we are Young Turks and Yourstory.in, together as a team capturing the magic of creation and starting-up. So please log on and tune in as we continue to bring you inspirational success stories!
More to come.