EDITIONS
Entrepreneur

Kiran Tanikella, Founder, Bargain Antiques

Team YS
29th Mar 2010
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“Bargain Antiques Indian Idols”

An antique need not always be an object that has been mute witness to ages gone by. The traditional and historically accurate also qualify as antiques. Kiran Tanikella is the owner and founder of Bargain Antiques in London who has showed remarkable entrepreneurial skill in maneuvering the U.K. market with much success.

She told Yourstory more about the antiques she makes and the various routes that her entrepreneurial journey has taken.

Business Idea- Her marketing knowledge led her to her particular “business idea” she explained how she came up with it saying “I have lived in the U.K for 7 years now, and having studied the South Asian Market trends in the Country, I decided to manufacture & wholesale Classic Fiberglass Indian Idols to British Asian clients. This sector has a growth rate of 100 % which is an extremely profitable venture.”

“I do face a lot of competition from the Chinese Market; we are determined to provide better quality at a competitive price. I have established various business contacts by delivering quality and great customer service, and I am confident to get more business through word of mouth.”

What sets them apart – If images of vast rows of mass produced antiques is not your cup of tea, then rejoice. Tanikella does none of that. She told us about her work methods saying “We work pro rata with each Customer’s needs and requirements and provide tailor-made solutions for their requirements. We also provide round the clock support and service to attain high level of Customer satisfaction.”

Future plans – Her plans for the future involve growth but of a different nature. She told us what direction Bargain Antiques will grow in saying “I believe good service is the key to a profitable business venture. Anyone can put up a business but, not everyone can deliver quality service. I believe in maintaining existing customers, who shall promote us via word of mouth.”

Tanikella is also looking forward to building “A bigger Clientele Data base” in 2010.

Her Entrepreneurial journey – Every entrepreneur has a cause that spurs them to pursue the freedom that entrepreneurship offers. Tanikella explained her motives saying “There are 2 reasons to this – I’d rather be working for myself than make money for someone else and besides I have a baby boy of 4 years, who demands quite a lot of attention. I like to maintain a healthy work-private life balance.”

She has been working hard at overcoming a challenge that is not exclusive to her venture. She says “My biggest challenge so far has been tapping the market especially, fresh Clientele data base. I was able to overcome it through confidence, positive attitude and hard work.”

She also believes that “Being frank” about everything is an amateur mistake adding that “it never works in business. A good Entrepreneur must be able to lie smartly.”

She however more than just a business woman and entrepreneur, her greatest joy has been “Receiving a Certificate of Appreciation for Voluntary work (Anchoring) The Gujarat Earthquake Relief Fund in 2001 in conjunction with The Times Of India.”

Entrepreneurial Lesson - Tanikella is an entrepreneur who believes that there is more to her chosen path in life that just business. She advises aspiring entrepreneurs to pay heed to what their actions may bring about saying “If your actions inspire others to dream more, learn more, do more and become more, you are a Leader!”

Her resolve and her entrepreneurial zest leave no doubts in mind as to how far she can go with “Bargain Antiques”. Yourstory wishes Tanikella maximum mileage and success with all her ideas.

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