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Maverick Franchise Brands launches India Franchise Rankings 2010

Team YS
posted on 16th March 2010
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Mumbai, India 2nd March 2010: With an aim to encourage and promote best practices in franchising in India, Maverick Franchise Ventures (MFV India) announced the launch of the first-of-its kind 'India Franchise Rankings 2010'- awards to honour the achievements and the entrepreneurial spirit of Indian franchisors. India Franchise Rankings 2010 is an annual exercise aimed at encouraging franchise companies.

Despite there being several initiatives to award franchise brands, none of them have the a clear methodology on the basis of which they are ranked. The current awards gauge franchise recruitment progress and is where number and expansion driven, leaving behind a lot of more important parameters, no. of franchisee locations closed, franchisee profitability and success ratios.

The franchisee - entrepreneur of today complements the core Indian values of respect, freedom and hard work. Franchising shapes the lives of 85,000 Plus Franchisees across India, these franchisee - entrepreneurs transform and mould the franchise system and spreads the same entrepreneurial idea, within their family.

Considering the undividable association of celebration and entrepreneurship, MFV India decided to salute these 'solid gold franchisors' and acknowledge their contribution to the Indian Economy.

Speaking on this occasion, Dhawal Shah, Founder of MFV India said, that, 'We are pleased to launch the inaugural India Franchise Rankings 2010. Today's franchisees and businessmen are always on the lookout for franchise and business opportunities, but are not aware of various companies. With our propreitory index, we have developed a methodology for evaluating and assessing India's leading franchise companies'.

Silvio Zannoni, one of the investors in Maverick Franchise Ventures, on this occasion said that, 'Our Partnership with Way2Franchise.com has been quite successful in helping us launch unique-first initiatives like the India Franchise Rankings, Similar to our online franchise portal in Italy, we will definitely see us increase our market share in India as well.

Since, November 2009, the MFV India Team has been constantly examining franchisors and confidentially surveying franchisees. Participation in the franchisee’s surveys is anonymous; franchisees receive codes for confidentiality. Some of them, that prefer to speak over the telephone are not asked for their identity or location. Here is how we compile this mega-list--the first, best and most comprehensive franchise ranking in India. The process began in November 2009, when we asked franchisors to participate in this year's survey. Each submission was vetted before being entered for data analysis, with 164 companies making the first cut. Of those, the top 100 companies made the Franchise 100 ranking, based on franchisee satisfaction and profitability.

Geetanjali Mehlwal, a legal expert and an experienced franchise veteran said that, 'India Franchise Rankings is a much needed initiative that will benefit everyone in the franchise industry in India as well as provide foreign franchisors with a fair idea about the performance of the Indian franchise industry'

All companies, regardless of size, are judged by the same criteria: objective, quantifiable measures of a franchise operation. The most important factors include financial strength and stability, growth rate and size of the system. We also consider the number of years a company has been in business and the length of time it's been franchising, start-up costs, percentage of terminations, and whether the company provides financing.

All the factors are plugged into our proprietary methodology, with each eligible company receiving a cumulative score. The 100 franchises with the highest cumulative scores become the India Franchise 100. Remember that the India Franchise 100 is not intended to endorse, advertise or recommend any particular franchise. It is solely a research tool you can use to compare franchise operations. MFV India stresses that you should always conduct your own independent investigation before investing money in a franchise.

For the complete list go to the next page


The winners of the inaugural annual India Franchise Rankings 2010 Competition honoring excellence in franchising are:

 

1              Raymonds

2              Angel

3              Subway

4              Eurokids

5              NIIT

6              Helen O Grady

7              Siyarams

8              Aptech Computer Education

9              Coffee Day Xpress

10           Reliance Money

11           Koutons

12           Career Launcher

13           TIME

14           Motilal Oswal

15           Institute of Management Studies

16           Spykar Jeans

17           Max Mind Abacus

18           Kwality Walls

19           Bachpan Play School

20           Levis

21           ICICI Securities

22           Animaster

23           N Power

24           The Apollo Clinic

25           VETA

26           Jawed Habib Hair Xpreso

27           Podar Happy Kids

28           Golds Gym

29           Cartridge World

30           Easy Bill

31           Sharekhan

32           Suvidha

33           Academy Of Broadcasting

34           Flair English

35           India Infoline

36           Karrox

37           Snap Fitness

38           Srinathjis

39           Way2Wealth

40           Abacus Mental Mathematics Academy

41           US Dollar Store

42           Texas Chicken

43           US Pizza

44           K Lounge

45           Sykes and Ray Equities

46           Fashion and I

47           Sarva Jal

48           The Loot Store

49           VLCC

50           Institute of Computer Accountants

For the next 50 brands go to the next page


51 English Express

 

52           Sykes and Ray Equities

53           Remax

54           Go Chaatz

55           iPlayiLearn

56           LJ Hooker

57           Avalon

58           Ace Tours and Travels

59           Clipso beauty School

60           Jumbo King Foods

61           Desk to Desk Couriers (DTDC)

62           Belmonte Apparel (S. Kumars)

63           Animation Traning School (ANTS)

64           Oxford Book Store

65           Zapak Gameplex

66           Time Zone India

67           Frameboxx

68           Castol Bike Zone

69           Tanclean

70           SVK Institute of Management

71           Pizza Corner

72           Re-Feel

73           Jetking Infotrain

74           Ideal Play Abacus (IPA)

75           Comfort Securities

76           Sagar Ratna

77           Sykes and Ray Equities

78           Mahindra First Choice

79           Zee Institute of Creative Arts

80           Russell's Institute of English

81           Geetanjali Group

82           Dandy Collection

83           Adidas

84           Kaati Zone

85           Gini and Jony

86           Kidzee

87           REBI

88           Baskin Robbins

89           Java Green

90           Slice of Italy

91           ABC Montessori

92           Western Union Money Transfer

93           Multi Utility Solutions

94           Appin Knowledge Solutions

95           Talwalkar's Gyms

96           Ventura Securities

97           Reebok

98           Sharkey's Cuts for Kids

99           Tropical Sno

100         Vichare Couriers

Learn more about the methodology applied in the next page


 

India Franchise Rankings 2010: Methodology

At the moment, in India, there are a couple of  organisations that conduct awards, but not to the level of accuracy or authenticity that we would like, so we decided since, we are connected with over 3000 franchisees in India, through our sites, Way2Franchise.com and FranchiseExpo.in, why not publish the rankings of India’s Top 100 Franchise Opportunities. This was in principle with our objective of setting up Way2Franchise.com Corp., which is to essentially assist franchisees, make an informed wise decision.

Since, November 2009, the Way2Franchise.com Team has been constantly examining franchisors and confidentially surveying franchisees. Participation in the franchisee’s surveys is anonymous; franchisees receive codes for confidentiality. Some of them, that prefer to speak over the telephone are not asked for their identity or location.

Here is how we compile this mega-list--the first, best and most comprehensive franchise ranking in India. The process began in November 2009, when we asked franchisors to participate in this year's survey. Each submission was vetted before being entered for data analysis, with 164 companies making the first cut. Of those, the top 100 companies made the Franchise 100 ranking, based on franchisee satisfaction and profitability.

All companies, regardless of size, are judged by the same criteria: objective, quantifiable measures of a franchise operation. The most important factors include financial strength and stability, growth rate and size of the system. We also consider the number of years a company has been in business and the length of time it's been franchising, start-up costs, percentage of terminations, and whether the company provides financing.

All the factors are plugged into our proprietary methodology, with each eligible company receiving a cumulative score. The 100 franchises with the highest cumulative scores become the Franchise 100.

Remember that the Franchise 100 is not intended to endorse, advertise or recommend any particular franchise. It is solely a research tool you can use to compare franchise operations. Way2Franchise stresses that you should always conduct your own independent investigation before investing money in a franchise.

Feel free to send in your feedback at info@way2franchise.com

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