Reliance MediaWorks partners japan’s IMAGICA CORP

IMAGICA Corp is Japan’s largest lab and post-production company that has provided high-quality one stop services, from shooting to distribution, since 1935.

To offer Film Restoration, Image Processing and Enhancement and HD Conversion services to Japanese Broadcasters and Studios.

Mumbai/LA/Tokyo; March 17, 2010 – Reliance MediaWorks Ltd., India’s fastest growing film and entertainment services company and a member of the Reliance ADA group has concluded an Memorandum of Understanding (MOU) with IMAGICA Corp, Japan’s largest lab and post-production company that has provided high-quality one stop services, from shooting to distribution, since its foundation in 1935.

Under the alliance, the companies would provide Film Restoration, Image Processing and Enhancement and HD Conversion services to Japanese Broadcasters and Studios.

IMAGICA Corp. offers a comprehensive range of services such as film processing and printing, inter-media transfer, digital and optical composite, VFX, CGI, editing and sound services, DVD authoring and duplication, and image restoration, etc. The company also leads the market with high quality services for Digital Intermediates, Digital Cinema, Stereoscopic 3D, and Blu-ray disc authoring.

“The needs of Japanese marketplace, is growing for film restoration of aged and deteriorated great pictures for digital broadcasting. IMAGICA provides enhanced quality services to fill this demand and we are pleased to have found a partner in Reliance MediaWorks who shares our commitment for excellence and has time-proven hardware, software and custom R&D.” said, Hiroyuki Tatsumi, Director, Managing Executive Officer of IMAGICA.

Commenting on this development, Anil Arjun, CEO of Reliance MediaWorks said, “By combining IMAGICA’s local leadership, know-how and expertise with our experience and versatile technology we are geared to provide next generation services to the Japanese film makers and broadcasters. Also, Japanese movies have always been a true embodiment of their rich imperial culture and by offering restoration services in Japan we are honored to have the opportunity to revive some of these classic movies.”

IMAGICA Corp would work closely with Reliance MediaWork’s LA-based subsidiary Lowry Digital, Hollywood’s leading film restoration expert, which has handled the digital restoration of picture elements for Akira Kurosawa’s 1950 Academy Award winning masterpiece “Rashomon”, the movie that first brought Japanese cinema to prominence in the west.

Lowry Digital has handled projects for leading studios like Walt Disney, Paramount Pictures, MGM and 20th Century Fox and entertainment leaders like George Lucas, Steven Spielberg and James Cameron and has handled the restoration of footage sent back to Earth from Apollo 11, for NASA.

Reliance MediaWorks has established an integrated international presence across the entire film and media services value chain and can both offer high end services within its facility in US, as well as tapping into the quality and scale of services available through Reliance MediaWorks’ operations in India.

Reliance MediaWorks currently has a dominant and comprehensive presence in Film Services: Motion Picture Processing and DI; Visual Effects; Film Restoration and Image Enhancement; 2D to 3D Conversion; Digital Mastering: Studios and Equipment rentals with facilities located at US, UK and India.

? Example of film restoration for Rashoman.

Scratch Removal, Grain Reduction & Image Enhancement

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About IMAGICA Corp.

IMAGICA Corp. has provided high-quality one stop services, from shooting to distribution, to the entertainment industries, since its foundation in 1935. As the largest lab and post-production company in Japan, IMAGICA Corp. offers a comprehensive range of services such as film processing and printing, inter-media transfer, digital and optical composite, VFX, CGI, editing and sound services, DVD authoring and duplication, and image restoration, etc. The company has also evolved itself in response to changes in media and now leads the market with high quality services for Digital Intermediates, Digital Cinema, Stereoscopic 3D, and Blu-ray disc authoring. For more information, please visit the company's website at www.imagica.com

About Reliance MediaWorks Ltd.:

Reliance MediaWorks Limited is India’s fastest growing film and entertainment services company and a member of the Reliance Anil Dhirubhai Ambani Group.

Reliance MediaWorks operates BIG Cinemas, India's largest cinema chain with over 515 screens spread across India, US, Malaysia, Nepal and Netherlands.

Reliance MediaWorks has a dominant and comprehensive presence in Film Services: Motion Picture Processing and DI; Visual Effects; Film Restoration and Image Enhancement; 2D to 3D Conversion; Digital Mastering: Studios and Equipment rentals with facilities located at US, UK and India.

Reliance MediaWorks' television venture, BIG Synergy, is among the top players in the television programming industry.

For Further Information Please Contact:

Khushboo Benani

Sr. Manager – Corporate Communications

Reliance MediaWorks Ltd.

LL: +91 22 28423333 Ext: 307

Fax: +91 22 28431685

Cell: 09323021484

Email: [email protected]