Mumbai, March 17, 2010: ESPNcricinfo in association with General Motors India launches "Legends of Cricket", a series of videos portraying 25 of the greatest-ever cricketers to have played the game. Starting 15th March, ESPNcricinfo will upload one video every alternate week for the next 50 weeks on www.cricinfo.com
Handpicked by a distinguished panel of judges that include former players, commentators and cricket writers, the videos capture historical, awe-inspiring moments delivered by stalwarts of cricket. From Sir Bradman to master blaster Sachin, Sobers to Imran, these are players from all ages and from all parts of the world who have kept cricketing fans on their feet asking for more.
Shot in a documentary style these videos have been compiled by the crew of ESPNcricinfo that travelled all over the cricketing world to record interviews with the players and their peers. And this not all! The video series will also have some of the rare classic footage that has reigned supreme in everyone's imaginations from time immemorial.
"It is the spectacle of breathtaking shots that has kept cricket lovers riveted to the game. ESPNcricinfo, in its endeavor to provide the finest "cricketainment" will relive the glorious past through Legends of Cricket. We have gone all out to deliver exclusive quotes and snippets from the careers of each of the 25 players", said Sambit Bal, Editor, ESPNcricinfo.
Akshaya Kolhe Associate Director sales ESPNcricinfo adds " Sponsorship of such a premium and exclusive content on ESPNcricinfo ensures a strong connect with the 6 million users in India and ensures that we are able to offer a compelling value preposition for a brand like General Motors for the next 6 months".
Piyush Rathi Business Director of Quasar media the digital Media agency of GM explains that the sponsorship of this bespoke content offering a targeted up-market male audience during the next 6 months ensures great value for General Motors.
For the complete list with links go to the next page
ESPNcricnfo's LEGENDS OF CRICKET
Sir Donald Bradman<http://www.legendsofcricket.tv/top25_01.html>
Sir Garfield Sobers<http://www.legendsofcricket.tv/top25_02.html>
Sir Vivian Richards<http://www.legendsofcricket.tv/top25_03.html>
Sir Richard Hadlee<http://www.legendsofcricket.tv/top25_12.html>
Sir Frank Worrell<http://www.legendsofcricket.tv/top25_19.html>
Sir Leonard Hutton<http://www.legendsofcricket.tv/top25_20.html>
ESPNcricinfo is a wholly owned subsidiary of ESPN Inc., the world's leading multimedia sports entertainment company. Ranked number one in all of its major markets, ESPNcricinfo now reaches more than 17 million users every month. The site was founded in 1993, and its continuing success is built on the combination of live ball-by-ball coverage of all Test and one-day international matches, news and features written by some of the world's best cricket writers, and in-depth statistics on every one of the approximately 3000 international and 45,000 first-class cricketers to have played the game. The site's reach, authority and brand recognition are unrivalled in the online cricket world. ESPNcricinfo now goes beyond the internet - fans can get ESPNcricinfo content on mobile applications and on some of the world's leading internet portals.
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