Mumbai, March 17, 2010: ESPNcricinfo in association with General Motors India launches "Legends of Cricket", a series of videos portraying 25 of the greatest-ever cricketers to have played the game. Starting 15th March, ESPNcricinfo will upload one video every alternate week for the next 50 weeks on www.cricinfo.com
Handpicked by a distinguished panel of judges that include former players, commentators and cricket writers, the videos capture historical, awe-inspiring moments delivered by stalwarts of cricket. From Sir Bradman to master blaster Sachin, Sobers to Imran, these are players from all ages and from all parts of the world who have kept cricketing fans on their feet asking for more.
Shot in a documentary style these videos have been compiled by the crew of ESPNcricinfo that travelled all over the cricketing world to record interviews with the players and their peers. And this not all! The video series will also have some of the rare classic footage that has reigned supreme in everyone's imaginations from time immemorial.
"It is the spectacle of breathtaking shots that has kept cricket lovers riveted to the game. ESPNcricinfo, in its endeavor to provide the finest "cricketainment" will relive the glorious past through Legends of Cricket. We have gone all out to deliver exclusive quotes and snippets from the careers of each of the 25 players", said Sambit Bal, Editor, ESPNcricinfo.
Akshaya Kolhe Associate Director sales ESPNcricinfo adds " Sponsorship of such a premium and exclusive content on ESPNcricinfo ensures a strong connect with the 6 million users in India and ensures that we are able to offer a compelling value preposition for a brand like General Motors for the next 6 months".
Piyush Rathi Business Director of Quasar media the digital Media agency of GM explains that the sponsorship of this bespoke content offering a targeted up-market male audience during the next 6 months ensures great value for General Motors.