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AMAZON WEB SERVICES LAUNCHES ASIA PACIFIC REGION FOR ITS CLOUD COMPUTING PLATFORM

Team YS
29th Apr 2010
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Cloud pioneer now offers its suite of web services from new

Singapore datacenters to serve customers desiring an Asia Pacific presence

New Delhi, April 29, 2010—(NASDAQ: AMZN)—Amazon Web Services LLC (AWS), a subsidiary of Amazon.com, Inc., today announced the launch of its first Asia Pacific Region. Asia Pacific-based businesses or global businesses with customers based in Asia can now leverage the AWS suite of infrastructure web services to build their businesses and run their applications in the cloud.

Prior to today, the AWS platform has been available from datacenters in the U.S. and Europe. The first AWS Asia Pacific Region (located in Singapore) is now open and any business or software developer can sign up and get started today at http://aws.amazon.com.

Before AWS launched in 2006, businesses would take on the massive capital investment of building their own infrastructure or contract with a vendor for a fixed amount of datacenter capacity that they might or might not use. This choice meant either paying for wasted capacity or having to worry that the amount of capacity they forecasted was insufficient to keep pace with their growth. Businesses spent time and money managing their own datacenter or a co-location facility, which meant time not spent on growing their actual business or differentiating their offering for customers.

When it launched in 2006, AWS offered a completely new way to run virtually any business that used technology—incur no up-front expenses or long-term commitments, turn capital expense into variable operating expense, pay only for what you use, add or shed resources as quickly as you wish, free up scarce engineering resources from the undifferentiated heavy lifting of running your own infrastructure –all without sacrificing operational performance, reliability, or security.

“One of the most frequent and resounding requests over the last year has been for AWS to launch an Asia Pacific presence. We’ve heard it from Asia Pacific companies already using AWS in our US datacenters; we’ve heard it from our U.S. and European customers wanting to better serve Asia Pacific end-users; and we’ve heard it loud and clear from Asia Pacific businesses who preferred to wait to leverage the AWS infrastructure platform until we had a datacenter presence in Asia,” said Andy Jassy, Senior Vice President of Amazon Web Services. “We look forward to helping Asia Pacific companies accelerate their time to market and spend their scarce engineering resources on what differentiates their business rather than on infrastructure.”

Companies ranging in size from start-ups to large enterprises in over 190 countries around the world are using AWS today. For example, NASA’s Jet Propulsion Laboratory is using AWS for its e4 Mars Rover Application, which acts as a platform to massively parallelize the analysis of telemetry and images from the Mars Rovers; global pharmaceutical company Eli Lilly is using AWS to provide computational pipelines to scientists across the globe for a number of tasks, ranging from sequence database searching to protein structure prediction and virtual screening. In addition to a broad and global customer base, AWS has a vast partner community that offers customers many different options and flexibility for using AWS. Partners such as Red Hat, Oracle, Sun, MySQL, IBM, salesforce.com and RightScale along with consultancies such as CapGemini, Deloitte, Accenture, Tata Consultancy Services and Patni Computer Systems are helping companies all over the world take their businesses to the AWS cloud.

“Capgemini is delighted by the launch of the Singapore region. This is yet another uplift in the capability of AWS and provides our global client base with more choice and flexibility. Our clients now have four regions to choose from, which allows them to deploy applications closer to user populations and ultimately provide an enhanced user experience,” said Simon Plant, Product Lead of Cloud Computing, Capgemini.

Many businesses and developers in India are already using AWS. Hungama Digital Media Entertainment Pvt. Ltd. is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. “AWS has allowed us to create a flexible, dynamic, and highly scalable infrastructure while allowing us to focus on our core features, which allows us to bring new products and services to market much faster. We currently run about 80% of our websites and applications on AWS and we are looking to use more in the future. We love the pace of innovation, utility pricing model and overall flexibility that the cloud provides. We’re excited to have AWS open up their Asia Pacific region and we look forward to a long relationship,” Siddhartha Roy, Chief Operating Officer, Hungama Digital Media Entertainment.

Rediff.com (NASDAQ: REDF) is a premier worldwide provider of online news, information, communication, entertainment and shopping services. “We have been using AWS for quite some time, specifically to process our high compute on demand jobs such as data mining and analytics. On our own dedicated infrastructure each job would occupy hundreds of machines and would take days to execute, but after moving to AWS we could reduce the time to complete these jobs to a few hours. The flexibility and scalability of the AWS platform is unparalleled and we are pleased that AWS is opening up a region in Asia Pacific,” said Sumit Rajwade, Vice President of Technology, Rediff.com.

Indiagames has the global exclusive online and mobile gaming rights for the Indian Premier League (IPL), an extremely popular cricket league in India and around the world. Indiagames required fast, scalable and flexible infrastructure to meet their fluctuating demands to launch "IPL Indiagames T20Fever" as a Facebook game. The options were to invest in scaling their existing infrastructure, which would also mean redeploying key staff from game development to manage physical hardware, or they could run the games in the cloud. “We weighed our options and the decision to use AWS was clearly the best option for launching and running the IPL Indiagames T20Fever game on Facebook.

 


We have demanding infrastructure requirements and AWS allows us to focus on our business while reducing operational overhead,” said Vishal Gondal, CEO of Indiagames. "By leveraging Amazon EC2, Amazon S3, Amazon Relational Database Service (RDS), and Amazon Cloudfront, we've been able to handle thousands of gamers concurrently without having to spend a rupee on physical infrastructure. The flexibility of the cloud is unparalleled and with the launch of physical infrastructure for AWS in Asia Pacific, we are looking to move the rest of our games to AWS."

Patni Computer Systems Ltd. (NYSE: PTI) is one of the leading global providers of information technology services and business solutions. “We are excited about the launch of the first AWS datacenter in Asia Pacific. As a global systems integrator, we view cloud computing as the future of infrastructure and believe that AWS will continue to lead this shift. At Patni, we are working towards moving our entire internal infrastructure to the cloud, leveraging Amazon Web Services as our services of choice,” said Jeya Kumar, Chief Executive Officer, Patni Computer Systems.

Developers and businesses can access AWS services from the new “Singapore” Availability Zones beginning today, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Relational Database Service (Amazon RDS), Amazon Simple Queue Service (Amazon SQS), Amazon CloudFront, Amazon CloudWatch and Amazon Simple Notification Service (Amazon SNS). More details on each of these services and specific pricing for each is available at http://aws.amazon.com/products/.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings

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