NASSCOM EMERGEOUT conclave comes to Chennai on 30 April 2010. With “Nurturing the IT DNA in India’s growth sectors” as its theme, the conclave focuses on sectors that hold relevance to Chennai such as the automotive sector, in addition to opportunities that exist in the UID space, workshops on marketing and product design, and various panel discussions.
The Chair of the EMERGEOUT Forum, Mr. Krishnakumar Natarajan, has provided the highlights of the EMERGEOUT Conclave in addition to details about EMERGE Forum and its activities. Please visit http://bit.ly/ckRFhI to read his interview to YourStory.
Vijay Anand, program chair of NASSCOM EMERGEOUT Conclave, has spoken to YourStory on the various sessions in the Conclave. His valuable insight is bound to throw more light on what you can expect. Hold on. His update will be available very soon. Vijay calls himself a startup guy. We spoke to him sometime back on entrepreneurship. Again, his thoughts could be termed “visionary” or the emerging paradigm. We will publish that conversation too.
Suresh Sambandam, CEO, OrangeScape, has built a PaaS company that ranks among the top ten PaaS providers in the world. Being able to take that risk to switch to a new domain and succeeding in it needs foresight. Suresh would share his ideas on building his company and his perspectives. The interview with him will be published shortly.
Phanindra Sama, CEO, RedBus.in, took the road less travelled in building bus travel infrastructure for bus tickets. He is going to be in a panel discussion on SaaS offerings (IT & SME – Is SAAS Finally Bridging the Gap?). We will feature a conversation with him soon. Phani’s startup RedBus has scaled phenomenally in three years. His success is an indication of opportunities that the domestic market presents.
Importantly, as a grand finale to the Indian Startup EMERGEOUT initiative by NASSCOM, for which we are featuring one entrepreneurial perspective everyday from April 1, we will bring to you the NASSCOM Product Chair Sharad Sharma’s take on entrepreneurship.
Mr. Bharat Goenka, founder, Tally Software is the keynote speaker. It is a no-brainer right now that if you walk to anyone and ask them to cite you an example of an Indian product, Tally ranks among the top list, and it has been that way for a while. Mr. Goenka is without doubt one of the most prolific icons of the Indian product software industry. Talk to him about product positioning, understanding user behaviour, pricing, marketing and building a brand that is as big as Microsoft in terms of training and development centers, and you are sure to walk away in awe. Would you miss hearing him?
To wrap up the conclave, Mr. Lakshmi Narayanan, Vice Chairman, Cognizant, is going to engage in rather inquisitive conversation with Prasanto Roy from CyberMedia. He has been a technology industry leader for over 30 years. As a founding member of Cognizant, he was been responsible for the company’s high-touch customer relationship and delivery excellence model. Under his leadership, Cognizant became the youngest IT services company to reach the $1 billion revenue milestone. He is also the part of NASSCOM Chairmen Council and under his leadership, some new initiatives in the EMERGE Forum were started.
Speaker list and program schedule
Nine sessions (four/five parallel sessions) along with the keynote and valedictory sessions are going to fill your day at the conclave.
To find the speaker list, please visit http://bit.ly/dvMYqq.
The complete program agenda with speakers is available: http://bit.ly/a7pWkj
In a panel discussion, CIOs are going to share their unique perspectives how to leverage SMEs for technology needs. As a prelude, the EMERGE Forum has featured an interview with Daya Prakash, CIO of LG Electronics, India: http://bit.ly/9h3dUR
Jessie Paul, MD, Paul Writer Strategic Services, author of No Money Marketing, and formerly Chief Marketing Officer of Wipro, is holding a workshop on “Frugal Marketing—What Works, What's Trendy, What's Hype.” Besides great product or service and innovation, marketing right is crucial to build a brand. Jessie is going to demystify the art of brand building using a frugal budget. Visit her blog post at the EMERGE blog http://bit.ly/ahqdqO for details.
Kiruba Shankar, CEO, Business Blogging, is holding an “unconference” at the conclave. Lot of startup ideas are likely to emerge from this unconference. We will feature a Q&A on unconferences with Kiruba.Automobile industry is growing phenomenally in Chennai. Some call it “Detroit of India.” Automobile industry leaders will share their thoughts on how IT can help their business in a panel discussion.
The e-governance projects like the Unique ID Scheme of the government present huge opportunities for SMEs. One of the sessions at the conclave will explore this opportunity.
Sessions on OnDemand software, user-centric design, and cloud computing bring perspectives on what future holds for SMEs.
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–Contributed by Venkatesh Krishnamoorthy, Chief Evangelist, YourStory