In order to be market leader in the eco-friendly cars section General Motors (GM) will be launching the electric version of Spark by the end of 2010 with its ‘Drive to Green’ initiative . The car will be India’s first 4-door passenger Electric vehicle which will be manufacture by GM in collaboration with REVA Electric Car company.
Spark is the most successful model of GM and the company plant in Halol rolled out the 100000th model after Travera. Speaking on the occasion company Vice President P. Balendran said that the car is the most successful in its category and a natural choice among customers.
GM is planning to extend the success of Spark by launching the electric version e-spark by the end of 2010. “After being the market leader in the small car segment we are launching the electric Spark in order to emerge once again in the eco friendly segment with our drive to green initiative,” said Balendran. He said that they yet not fix the price tag of the car but they are requesting the government to give subsidy so that they can make the car available at an affordable price.
Speaking about expansion he said that they are also introducing Light Commercial Vehicle (LCV) manufacturing at the Halol plant and they are investing an additional 50 Million dollars for the purpose. The company has already invested 1 billion dollars in India till date. In addition he said that they are targeting the Asia Pacific market and are targeting to sale 1,20,000 units per annum by the next fiscal year.
GM India is rapidly expanding its dealership and service center network to support the market demand of its cars. GM India has also set up a technical center at Bangalore (GMTCI) for the Design network in India for local requirements and developing alternative, environment friendly technologies for the future.