Capital Connection: Technology Series : July 8, 2010


This evening event is part of IBF Media’s Technology Series and brings timely information on the latest trends to senior technology and IT professionals as well as venture investors looking for investment opportunities. The current event will focus on what successful business models and architectures are evolving in cloud computing and how some savvy startups and large technology companies are successfully meeting the needs of the enterprise customer.

Cloud Computing in Detail Cloud computing is heralded as the next big thing in enterprise IT. While corporate data centers and on-premise software are not going away anytime soon, “the clouds” will likely have a growing impact on enterprise IT and business activities in many large organizations. CIOs and other business leaders must look beyond the hype to see what opportunities and challenges lie in the cloud—and how this approach can be used to further the organization’s strategy to achieve high performance.

Cloud computing is a classic disruptive Cloud computing is a classic disruptive technology. As such, it has its origin in the fringe of the IT market, i.e., the small and medium-sized enterprise (SME) and consumers, whose need for simpler and lower-cost or even free solutions is underserved by traditional packaged software. As cloud-based services matured, they started to win broader acceptance from mainstream enterprise customers.

Now, they compete directly with on-premise and packaged software. The significance of the cloud, however, lies far beyond cheap computing. The Web-enabled, variable cost model represents a huge departure from existing practice, and carries far-reaching implications for IT providers and users alike. A new wave of venture-funded startups are likely to appear, offering an array of innovative solutions ranging from niche applications to cloud middleware and infrastructure services. The emergence of cloud platforms will significantly ease the entry barrier for such small players to develop, deploy, scale and integrate their services. The battle between pure Internet players like Google, Amazon and Salesforce and traditional enterprise vendors has just begun. Incumbents such as SAP, Oracle, and Microsoft have been investing aggressively to extend their on-premise capabilities into the cloud.

For example, Microsoft has launched online services to offer its software in the cloud. It is also investing billions in datacenters to help confirm quality and availability. Microsoft has developed a Software + Services hybrid model to offer its customers a choice between on-premise, partner-managed or Microsoft hosted solutions.

This event presents and discusses one of the key challenges of cloud computing, which is defining successful business models and architectures for value creation in the enterprise. At this nascent stage both SMEs and large enterprises are just beginning to adopt cloud technologies, as CIOs and IT managers learn about how they can deploy the cloud in their organizations it will create business opportunities for startups and entrenched players to develop business models that are successful in serving their customers as well leading to the success of their own companies.

The panel will be composed of successful venture investors from the Indian venture capital industry as well as founders of cloud startups and technology professionals from companies in India that are competing in this space to win customers.

Venue : Hotel Royal Orchid, Bangalore

List of Speakers

Suresh Sambandam

Founder & CEO, OrangeScape Platform as a Service

Suresh is the Founder & CEO of OrangeScape. OrangeScape is a pioneer in platform as a service (PaaS) and is the only Indian company listed in research reports of Gartner and Forrester on PaaS. OrangeScape's patent pending rule engine based PaaS platform enables entrepreneurs to build scalable SaaS based business applications easily. OrangeScape was showcased as one of the 3 emerging product companies in India by Nasscom and was also awarded 'Top IT Innovations' for 2 consecutive years. OrangeScape's technology is being used by Global brands like Citigroup, Pfizer, Unilever, AstraZeneca, Fullerton and 40 others.

After an initial entrepreneurial stint of 3 Yrs at the age of 19, he went on to work at Hewlett-Packard. Later, Suresh joined Selectica and rose to senior position, as Director of e-Insurance product division in a short-span. The e-Insurance division and its products were later acquired by Accenture. Suresh is a technocrat specializing in product engineering with expertise in software architecture for complex enterprise applications, inference engines, configuration engines, rule-based computing and enterprise middleware.

He has applied for multiple patents. Suresh is passionate about entrepreneurship, technology startups and spends a significant amount of personal time in the start-up ecosystem in Chennai. He is a member of the National Council for Emerging Companies Forum and also a core committee member of Product Forum at NASSCOM also does mentoring for budding entrepreneurs at IIT Bombay and E-Cell. Suresh is a regular speaker at various industry forums & academic institutions.

Raghavan Subramanian Associate Vice President, Infosys

Raghavan has over 15 years of work experience in areas such as cloud?computing, Social?media, Internet application security, eCommerce, EAI, business?IT strategy and telecom. At Infosys he heads the cloud computing and J2EE centers of excellence. He is responsible for Infosys service offerings, building competencies, creating adoption accelerators and establishing Infosys thought leadership in this space. Raghavan was earlier the product manager for the Infosys Social Media platform, a SaaS offering. In this role he was responsible for the creation of several web 2.0 modules like videouploads, blogs, online communities, forums, social analytics and integrating them in a holistic manner.

Prior to this he was program?manager of a consortium of technology companies that came together to build an onlinecollaboration portal for a famous think?tank organization to connect the leaders of the world. He headed the technology consulting group of EMEA. He has reviewed/defined the IT strategy of telecom?service?providers, banks and retail organizations in the US, Europe and Australia. He was earlier with SETLabs leading the information?security, EAI, BPM and OOAD research teams. He has published several papers, co?authored 2 patents and has been an invited speaker in multiple forums.

Raghavan holds a Bachelor’s degree in Electronics & Communication Engineering from the Bharathidasan University, Tamilnadu, India.

Rajdeep Dua Associate Vice President – Developer Relations, Google

Rajdeep is a Developer Advocate with the Google Developer Relations team. His main area of concentration are

advocacy and developer outreach of Google App Engine, Maps APIs and Android platform. He also has worked on Social Web advocacy in last three years. He has around 12 years of experience in middleware, web services and integration

space. He is passionate about helping developers understand and use Google Developer Products to solve business problems.

Before joining Google, he was leading development efforts for Connected Services Framework in Microsoft India. He has also been associated with JBoss JMS open source development in the past. Rajdeep holds an MBA from IIM Lucknow, India.

Janakiram MSV Technical Architect – Cloud Computing Platform, Microsoft Corporation

Janakiram MSV works with Microsoft Corporation as a Technical Architect for their Cloud Computing Initiative. He is responsible for helping enterprises migrate to the Cloud. He has been with Microsoft Corporation for over 10 years and

was primarily responsible for selling, marketing and evangelizing the Microsoft Application Platform and Tools to customers and partners in India. He is a renowned technologist and regularly speaks at premier events like Microsoft

TechEd, Microsoft Developer Days, Great Indian Developer Summit, JAX India, Borland DevCon and

He is an active contributor to the Bangalore .NET User Group (B.NET). Janakiram is passionate about Cloud Computing and he is currently focused on Microsoft’s Cloud Computing offerings including Microsoft’s Windows Azure Platform. Janakiram's blog can be found at

Registration Details

Early Bird RegistrationRs. 1,900/-
Register ByJune 10, 2010
General RegistrationRs. 2,500/-


  • July 8th, 2010

    07:00 pm - 7:30 pmRegistration
    07:30 pm - 8:15 pmNetworking, Cocktails and Snacks
    08:15 pm - 09:30 pmProgram Discussion: Cloud Platforms and Solutions: Business Models and Architectures for Value Creation in the Enterprise
    09:30 pm - 09:45 pmQ & A
    09:45 pm - 10:15 pmNetworking

To find out more and register log on to

For more information regarding the program content and to register you can contact:

Chitra V. Ramani

Executive Producer


Phone: +91 98 4835 0715