Cinema as an Instrument of Social Change

By Santhosh Ramdoss|2nd Jun 2010
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Movies can be a powerful medium to catalyze social change. That at least is the underlying belief of Participant Media, a movie production company founded by Jeff Skoll. Participant Media was the production house that backed movies like The Inconvenient Truth, Charlie Wilson’s War and many other socially relevant and yet commercially successful movies and documentaries.Now, a new venture fund called Cause Entertainment Fund (CEF) wants to do that same in India [via Economic Times]

Two former investment bankers, Vicky Dhir and Aditya Mehta, have launched a “Cause Entertainment Fund” (CEF) which will invest in socially conscious yet commercially viable films.
Though a new concept in India, venture capital funds catering specifically to social causes are common in developed countries. The CEF founders believe in using cinema as an instrument of social change.

It is really encouraging to see a ‘double bottom-line’ production house in India. Movies are a really powerful medium in India and it is a commendable step by CEF to explicitly leverage its power to induce social change.

We will continue to track CEF’s growth in this space.

Photo Courtesy: Biblioteca de Arte-Fundação Calouste Gulbenkian/Flickr

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