Mobile Social Communications : Case studies and roundtables on September 15
Tuesday August 24, 2010 , 2 min Read
Mobile Social is more than the latest land grab in marketing. It’s where online meets offline; and, it’s proving to be one of the biggest opportunities for marketers and communicators to actually build one-on-one relationships with customers while increasing sales.
New mobile social platforms allow brands to tailor messages and product offerings to consumers based on their location and loyalty. Our half day conference will share the best case studies of how real brands are achieving tangible business goals integrating mobile social strategies into their overall marketing and communications approach.
We will address the following questions:
What are the best examples of how leadings brands use mobile social strategies to achieve business goals?
How are mobile social platforms such as Facebook, Yelp, Foursquare, Gowalla, Groupon, and Buzzd working with brands to connect with consumers?
How do you integrate mobile social strategies into your enterprise's marketing and communications platform?
How do you overcome challenges from extending existing social media platforms into the mobile space?
Who are the leading agencies and technology players that have experience in helping brands create and execute mobile social strategies?
ATTENDEE PROFILE
300+ communications, marketing, customer service, human resources, and technology professionals from large and mid-sized organizations across consumer facing and B2B industries.
EVENT FORMAT
The conference uses a proven half-day event format from 8:30 AM until 1:00 PM at The Graduate Center of The City University of New York in midtown Manhattan, New York City. The agenda will consist of several case study presentations in the general auditorium with 300+ attendees. The presentations will be followed by two moderated interactive roundtable discussion group sessions with 8-12 attendees each on very specific topics. We will also host a networking breakfast and networking breaks in between sessions.
