Durva Gandhi, Founder, Breathe Arts

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“Exclusive aesthetics- Breathe Arts”

Art galleries often evoke images of a society ball exclusive to a certain class supremely uninterested in the art on display. It is rare to find a gallery that is accessible to only the most ardent art connoisseur. Only one who lives and Breathes art would understand what such an exclusive Art gallery would mean. Durva Gandhi is the entrepreneur and art aficionado who truly understand a true art lovers aesthetic needs. Her venture “Breathe Arts” not only declares her love for art but is an online Art gallery that is accessible by invitation only.

Durva told us more about her exclusive gallery “Breathe Arts” and the secret world of the art connoisseur…

How does Breathe Arts transcend the traditional image of art galleries?

Born out of beauty and curated with passion, Breathe Arts is an online art portal providing access, by invitation only, to the finest modern, contemporary and tribal Indian art, and coveted artist's works at very attractive prices. Breathe Arts promotes a wide range of practices from painting and sculpture, to photography and installations. Showcasing works of Indian artists in the emerging, developing, established, and blue chip range, we welcome connoisseur and critic, to this exclusive global community. Investment or eye-candy, for the fledgling and seasoned collector, Breathe Arts offers respected opinions, attractive pricing and efficient online transactions. Breathe Arts is also the safest art trading platform in the industry with unique escrow facilities for high value transactions that lend our clients the highest level of security.

A global presence linking the creative and business spheres of the art world, Breathe Arts launched its first online gallery in Mumbai in 2009 and has affiliations in Latin America, The Middle East, Europe, South-East Asia, Australia and Canada.At Breathe Arts, we not only make transparent the procedure of acquiring Indian art but are a dedicated intermediary between the art source and the Indian art market. Each show lasts 6-8 weeks and features selected works from a single artist as well as groups of artists. All sales take place only onwww.breathearts.com and our full collection of works is available at the commencement of the sale. We introduce each collection, with our artists’ profiles that offer a preview of upcoming shows and must-have pieces selected by our featured curators.

Are your services relevant to the art community and the buyers?

Breathe Arts aims to provide value added services to the entire art fraternity at large. From artist to end buyers, galleries, dealers and collectors/investors we include all in our scope. The idea is to make the process of acquiring art simple. We create transparency in the market by giving out prices of art works that can be used as market comparable by all. We currently have an inventory of 600 art works online ranging from modern, contemporary, tribal, photography, film memorabilia. We have no expensive gallery space to maintain, no opening costs and hence pass on real value deals to the end buyer.How does your business model improve upon the gallery based art dealerships?

We are predominantly an online space. Breathe Arts is an online art portal providing access, by invitation only, to the finest modern, contemporary and tribal Indian art, and coveted artist's works at very attractive prices. At Breathe Arts, we not only make transparent the procedure of acquiring Indian art but are a dedicated intermediary between the art source and the Indian art market. Each show lasts 6-8 weeks and features selected works from a single artist as well as groups of artists. All sales take place only on www.breathearts.com and our full collection of works is available at the commencement of the sale. We introduce each collection, with our artists’ profiles that offer a preview of upcoming shows and must-have pieces selected by our featured curators.

Art is expensive to deal in. Where did you find the finances to make a beginning?

I have had a successful design business over the last decade. I have also run my own publishing business and have been a successful advisor on art to many collectors. I was also closely involved in setting up of the Bodhi Art Gallery in Mumbai. I have always been very closely involved in the arts over the last decade. So it was a matter of applying what i had learn over all these years to my current business model.

Where do you see Breathe Arts in 2012? To be the most respected number one player in the industry. To be able to define market trends and prices of Indian Art.

Yourstory conveys its warmest wishes of luck and fortune to Breathe Arts and Durva. We wish them the very best and hope to hear more on their work…

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