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Apalya TV partners with Discovery Networks - for mobile TV service

Team YS
18th Nov 2010
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New Delhi, November 18, 2010: Discovery Networks Asia-Pacific (DNAP) has announced a strategic partnership with Apalya Technologies, a leader in mobile TV service, to avail its bouquet of channels on the mobile platform. Programmes from DNAP’s five networks in India – Discovery Channel, TLC, Animal Planet, Discovery Turbo, and Discovery Science – are now available on mobile platform.

Rahul Johri, senior vice president and general manager - India, DNAP, said, “Discovery continuously endeavours to evolve, and we strive to showcase our unique and compelling content through the most innovative and diverse platforms. This tie-up to broadcast our channels on mobile TV is yet another step forward in the direction of leveraging new technologies to create additional touch points for our current and prospective viewers, who can now enjoy their favourite programmes on the go.”

Commenting on the partnership, Vamshi Reddy, founder and CEO, Apalya Technologies, said, “We are pleased to partner with Discovery Networks, a leader in non-fiction entertainment in India. This partnership underscores Apalya’s commitment in bringing rich and differentiated TV content to mobile users across India. With its content going live on mobile, I am sure Discovery Networks will gain unprecedented reach and popularity.”

This paid content service is offered by India’s leading networks such as Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo, Tata Indicom, Tata Photon Plus, Virgin VFlash and Reliance Net Connect. Customers have a choice of three packages: daily, weekly, and monthly, with prices ranging from Rs.7 per day to Rs.150 per month.

A mobile TV application is required to view the programmes on this platform. Mobile users with a GPRS connection can download the application via the mobile-enabled WAP sites of their respective service providers.

About Discovery Communications

Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) is the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, Animal Planet, Discovery Science and Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. In Asia-Pacific, seven Discovery brands reach 508 million cumulative subscribers in 32 countries with programming customized in 13 languages.

About Apalya TV

Apalya Technologies Pvt Ltd. is the leading provider of aggregated TV and other entertainment and news content optimized for viewing on mobile screens through MiMobiTV service. Apalya’s unique technology works on delivering the best possible mobile TV experience optimized for the type of the device and the kind of network being used. Apalya’s mission is to bring Interactive, Collaborative, On Demand, and Informative Entertainment into the hands of mobile users in an optimized and cost effective way. Apalya is also the exclusive, mobile, live video streaming provider for all Indian Premier League (IPL) matches for the next three years, including the forthcoming 2010 IPL season. The global rights granted cover live video streaming for all mobile platforms worldwide* for the IPL on an exclusive basis.

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