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‘Wipro ClickLoyalty’ now available on Salesforce.com, the world's most popular marketplace for Business Apps

25th Nov 2010
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Customers can now deploy ‘Wipro ClickLoyalty’ for managing their customer loyalty programs.

Bangalore, India, November 25th, 2010: Wipro Technologies, the Global Consulting, System Integration and Outsourcing business of Wipro Limited (NYSE:WIT), today announced the availability of ‘Wipro ClickLoyalty’, a customer loyalty management solution on Salesforce.com’s AppExchange 2. Built using Force.com, the enterprise cloud computing platform, ClickLoyalty is readily available for test drive and deployment on AppExchange 2 at Salesforce.com. This solution is suited for multiple industry processes and covers features like multilevel rewards and behavioral promotions along with superior loyalty analytics.

With an inherent smart design tailored for flexibility and scalability needed in a loyalty program, it utilizes the mature sales and marketing processes of the CRM system to help implement loyalty strategies. Businesses can now reduce churn, retain customers and positively impact their bottom-line.

“Wipro’s strong focus on agile delivery with a pool of industry and solution experts and a decade long experience in CRM domain enables them to have a successful trail of top Salesforce.com customers globally. Wipro ClickLoyalty solution is an endorsement of Force.com, real-time analytics and social media which businesses can now truly profit from”, said Kendall Collins, Chief Marketing Officer, Salesforce.com.

“With roots set deep in an enterprise architecture framework, Wipro ClickLoyalty rests on the strengths of a CRM package, eliminating integration issues faced when using a point solution. Wipro ClickLoyalty enables its users to develop, run and track simple as well as complicated loyalty management programs which can be integrated with the campaigns, POS systems and the financial systems”, added C S Swaminathan, Group Practice Head – CRM and SCM, Wipro Technologies.

Wipro will be attending ‘Dreamforce 2010’, the cloud computing event of the year, at Moscone Convention Center in San Francisco from December 6 to December 9, 2010. Be sure to stop by booth no 507 for a demo and more information.

About Wipro Technologies

Wipro

Wipro Technologies, a division of Wipro Limited (NYSE:WIT) is the first PCMM Level 5 and SEI CMM Level 5 certified global IT services organization. Wipro Technologies was recently assessed at Level 5 for CMMI V 1.2 across offshore and onsite development centers. Wipro is one of the largest product engineering and support service providers worldwide. Wipro provides comprehensive research and development services, IT solutions and services, including systems integration, information systems outsourcing, package implementation, software application management, and datacenter managed services to corporations globally.In the Indian market, Wipro is a leader in providing IT solutions and services for the corporate segment in India, offering system integration, network integration, software solutions and IT services.Wipro also has a strong presence in niche market segments of consumer products and lighting. In the Asia-Pacific and Middle East markets, Wipro provides IT solutions and services for global corporations. Wipro's ADS' are listed on the New York Stock Exchange, and its equity shares are listed in India on the Stock Exchange - Mumbai, and the National Stock Exchange.

For more information, please visit our website at www.wipro.com

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