We all know about the two extremes of SEO - the good-guy White Hatters who take time and get results and the dastardly Black Hatters, people who try to twist the system to get higher search rankings but mostly fail in the long run. But do you know about the inbetweeners? The people straddling the two extremes, neither white nor black, but very definitely gray?Well, if results are what really matter, then it’s worth your time to explore some of the ‘tricks’ employed by these people. Without going into every little detail of their tricks (which would be beyond the scope of this article), let’s focus on a particularly effective method of theirs that also happens to be one of the oldest.
But let’s begin at the beginning, shall we?
Search engines have come a long way. From improved search results with more matches and better accuracy, to the speed of processing user requests, to showing videos, books, real-time Social Media updates (think of Google’s universal search feature) in the regular organic listings to the latest innovation that shows instantaneous results as one types (Google Instant) – search engines are getting better and smarter with every passing day.
One of the early innovations in this regard has been spelling suggestions for search queries, especially for misspelled keywords. While this was an excellent means to ensure that users were assisted to find the best results for their queries, it also offered a unique opportunity to rank in an area where there was little competition yet the traffic was targeted.
So relying on the human errors while typing in search keyword, webmasters started optimizing websites for intentionally misspelled keywords. With the rest of the world was fighting over the meager few ‘correct’ keywords, some smart SEO experts chose to walk the other way with wrongly spelled keywords.
Let’s look at an example to better understand this. Online stores around the world get particularly busy around Christmas every year. The scramble for getting ranked for keywords like ‘Christmas gifts for him’, ‘Christmas gifts for her’ or ‘Christmas shopping’ gathers tremendous momentum around this time.
While most businesses would toil hard to get ranked for these keywords, you can attract the same crowd (who’d be searching with these keywords) with a fraction of the effort. How? Simply, by optimizing your site for misspelled keywords like “Chrsitmas gifts” and “holday gift ideas”
So the next time somebody types ‘Chrsitmas gifts’, your site has a much better chance of coming up among the listings. The competition, naturally, is very low because not everybody would want to optimize for a wrong keyword. With just a fraction of the effort used by other websites, you can get your site quickly optimized to appear among the top search results for these keywords.
Misspelled keywords have always offered a smart opportunity to rank easily in a largely non-competitive arena, and yet draw in large amounts of targeted traffic. And from the persistence of human nature to make typos, it seems like that they will continue to do so for long into the future. So the next time you want to optimize your jewelry website for Google or Bing, make sure the people looking for “earrigns” and “neclaces” are always headed your way.
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