NASSCOM INDIA LEADERSHIP FORUM 2011 to debate `Drivers of the Decade’

National Association of Software and Services Companies (NASSCOM) today kick-started its 19^th edition of the 3-day annual India Leadership Forum 2011.

The country’s IT-BPO sector, impacted by inevitable changes in the domestic and international environment, is viewing the decade ahead, with cautious optimism and defining fresh strategies as it stands at the dawn of the new decade. The path and the form it takes, will serve as the central point for the forum deliberations and discussions, which therefore has the ‘Drivers of the Decade’ as its theme. NASSCOM’s India Leadership Forum 2011 will turn the spotlight on the key drivers and their impact on business.

Mr. Harsh Manglik, Chairman, NASSCOM, said, “The Indian IT-BPO industry has had a phenomenal run over the last decade, contributing immensely to India’s growth. A bright future lies ahead and the industry has much to look forward to in this decade. It is imperative for industry stakeholders to break out of the traditional mould that resulted in past successes and step up to the aspirations of 2020. Aligning on an ambitious vision for the industry in 2020 and working tirelessly for its implementation will bring this goal well within grasp. I sincerely hope that this event will provide the platform for the industry to discuss debate and strategise the growth path ahead”.

The industry vision for 2020 includes building a USD 225 billion industry and lead the way in transforming business globally as well as transforming India.

Speaking on the occasion, Mr. Som Mittal, President, NASSCOM, said, “While the global economic environment continues to be uncertain, businesses recognize that technology is the enabler for cost efficiency, transformation and new product development. This has led to an increase in global sourcing of IT and BPO with India increasing its share in the overall market. India Leadership Forum 2011 has a well structured agenda that looks at key trends and issues for the current environment as well as the long-term impact”.

The key drivers that will be discussed through the three days of the event include:

• Demographic shifts will fuel the growth of new sectors (healthcare), markets (BRIC, Japan, Germany) and service lines (process transformation for productivity improvement). How can Indian IT-BPO sector leverage this demographic divided?
• Innovation will be the key differentiator. Companies will create solutions for developing markets like India. Climate change, healthcare will increasingly leverage ICT; Transformation in businesses of existing customers will lead to the emergence of new business models. Can India emerge as a hub for emerging market solutions?
• Collaboration between countries, customer-provider, and government-industry-society will increase. Innovative solutions from small companies will integrate with offerings of larger companies to tap the domestic opportunity. How can we power this collaboration ecosystem?
• Trade Rebalancing will lead to a change in global business dynamics. Growth of Asia is likely to exceed Europe. What will be new business models that will come in play?
• Inclusion will be a key driver across economies. What will be the role of technology in enabling inclusion for India?

NASSCOM India Leadership Forum, 2011 will be attended by over 1600 delegates from 32 countries.